Ivayla.BG
We moved the active perfume and cosmetics store to new hosting, then improved the website, product catalogue and how the brand is presented to people, search engines and AI systems.
Client
Ivayla.BG
Services
Migration, WooCommerce optimisation and B2A Brand Signal
Industry
Online perfume and cosmetics retail
Year
2026
Challenge
The active store needed to be moved and improved while preserving its catalogue and custom functionality.
Company and product facts were fragmented. Some product links did not reach their publicly available products, brand information was incomplete, and external profiles and machine-readable descriptions needed to be aligned.
What we did
We began with WooCommerce migration and technical optimisation. We moved the active site to new hosting, then continued improving the existing system while preserving its product catalogue and custom functionality.
We updated the homepage heading and metadata and introduced responsive WebP images. We organised the information about Ivayla.BG and its delivery and returns terms so customers could find consistent information about the store and their purchase.
We added verified brand information to a further 448 products, making the catalogue clearer and more consistent for customers and systems seeking information about the store.
Through B2A Brand Signal, we aligned company information and the public presentation of Ivayla.BG. The store and its products are now described more consistently for people, search engines and AI systems.
The result for the store
By 28 September 2026, 2391 of 2394 published products had a brand assigned, giving the catalogue more complete and consistent product information.
In the Arabic perfume catalogue, we retained all 251 visible rows and removed 124 links to unavailable products. Customers have a clearer catalogue with links to accessible public product pages.
The owner reports that the score in Brand Design’s internal auditor increased from approximately 50 to 97/100. This is a rating under our own technical and information readiness methodology.
448
Products with a brand addedAdded on 28 September 2026.
2391
Products with a brand, out of 2394Recorded on 28 September 2026.
124
Inactive product links removedAll 251 catalogue rows retained.
97/100
Internal readiness scoreOwner-reported result in the Brand Design internal auditor.
A more coherent store and clearer brand signals?
Describe your current store and the issues you want to resolve. We will connect technical work with product data and how your business presents itself to people, search engines and AI systems.