GEO optimization
More and more people ask ChatGPT, Gemini and Perplexity instead of typing keywords into a search engine. They do it because AI understands the question as they ask it and returns a ready answer with a few names. If yours is not in that answer, the customer never reaches your website and the deal goes to someone else.
GEO optimization works on exactly this: AI has to find you, understand you, believe you and prefer you. With us it is part of the B2A Brand Signal service.
What GEO optimization is
GEO stands for Generative Engine Optimization. Generative engines are the systems that write an answer instead of listing links: ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews. The same work is also sold as AI SEO, AEO, AIO and AI optimization.
SEO and GEO complement each other. SEO decides where your website sits in the list of results. GEO decides whether AI mentions you, how it describes you and whether it recommends you. Many AI systems search the web first and write the answer afterwards, so good SEO is the foundation, but on its own it is not enough.
How AI decides whom to recommend
It has to find you
AI looks for you but cannot find you. The cause is low readability. Your website has to be structured properly for agents, just as it is for people.
It has to understand you
AI manages to read you but does not understand you. When the address, prices or services on your website differ from those on Google, in directories and on social media, AI does not know which version to trust, so it describes your business inaccurately or leaves it out.
It has to believe you
Now it has to believe you. Everyone claims to be the best in their field, but few can prove it to a machine that isn't dazzled by neon signs and inflated superlatives. Without proof behind those claims, you lose the agent's trust, even if it understands you perfectly.
It has to prefer you
Your customers’ opinions, found in the right places on the right external platforms, are a trust signal for AI. The more external signals confirm your professionalism, the more attention you get from the algorithms.
What we do in GEO optimization
We start with the free website check, which shows whether AI systems can read your site. After it, if you decide to, we run a Business Audit. In B2A Brand Signal we ask ChatGPT, Gemini, Perplexity and Claude the same questions on a recorded date and note what they say about you, what they get wrong and whom they recommend instead of you.
Then we agree the exact facts with you, correct your website and the external profiles AI reads, and attach proof to every important claim. Finally we ask the same questions again, so you can see what changed in the answers.
We work on the website you already have. A new site is not a requirement.
Proof you can check
In July 2026 we published a study of the AI visibility of 50 measurable medical spa centres in Bulgaria: 80 unedited answers from four AI models, in Bulgarian and English. 23 of the centres do not appear in a single answer. The study is cited in our founder’s Forbes Bulgaria article of 19 August 2026.
Brand Design Ltd. has been an OpenAI Select Partner since August 2026. Our website runs a working gateway for orders from AI agents, and its implementation is described in a public record with a DOI.
For the online shop Ivayla.BG we completed the brand field in the product data. As of 28 September 2026, 2391 of 2394 published products carry a brand that AI systems and search engines can read.
Price
The website check is free. The Business Audit costs €200 one-time. B2A Brand Signal costs €1000 one-time. Project payments: 50% advance before work starts and 50% final payment on completion. If you have already paid for a Business Audit, you do not pay for it again.
Related topics
Frequently asked questions
What is the difference between GEO and SEO?
SEO ranks your website among search results. GEO decides whether AI mentions you in its answer and how it describes you. The two work together, because many AI systems search the web first and then write the answer.
Will ChatGPT recommend us after GEO optimization?
We work on what AI uses to decide whom to recommend: accurate facts, proof behind every claim and external confirmation. You see what changed in the measurement before and after the work, with the same questions and a recorded date.
When do results show?
Corrections to the website are visible as soon as AI systems read it again. Answers change more slowly, because every system refreshes its sources on its own schedule. That is why we repeat the dated check and show you the difference.
Which AI systems do you check?
ChatGPT, Gemini, Perplexity and Claude, as well as Google AI Overviews. The corrections apply to all of them, because they read the same websites, directories and profiles.
Do you work with businesses outside Varna?
Yes, across Bulgaria and abroad. We work remotely and meet in person when it helps.