Case Study · AI Platform · 2025
AiSiktir.app — Building a Multimodal AI Product That Turns Ideas Into Content in Minutes.
A full-stack AI creative studio that unifies image, video, and audio generation behind one interface — and turns raw AI output into ready-to-use marketing assets without leaving the app.
Client
AiSiktir.app
Services
Product Design & Full-Stack Development
Industry
AI / SaaS / Creative Tools
Year
2025
The Problem
Most AI tools are either too complex for non-technical users or too narrow to produce real, usable content.
Creators jump between platforms, lose hours, and waste money on inconsistent results. The AI capability is there — the usable product around it isn’t.
The Idea
Build a single platform where anyone — marketer, founder, creator — can generate images, video, and sound and actually put them to work, without ever touching a model directly.
The Solution —
System Architecture
We designed and built AiSiktir.app as a full-stack AI product that hides the complexity of orchestrating multiple AI providers behind one deliberately simple interface.
Frontend: React SPA with a user dashboard for projects, credits, and history.
Backend: Node.js + Express, orchestrating AI providers, job state, and retries.
Database: MongoDB, tracking users, credits, and generation history.
Infrastructure: Hostinger for the frontend, Render for the backend, GitHub CI/CD for zero-downtime deploys.
The AI Pipeline
Instead of betting on one model, we built a multimodal pipeline so each medium is served by the best-in-class option available — and is swappable as the landscape shifts.
Images — FLUX, Nano Banana (Pro / 2)
Video — Kling, Veo 3.1
Audio — Kling, Lirya 3
Result: one interface, multiple AI capabilities, one consistent output surface.
Business Model
We implemented a credit-based system that abstracts the pricing differences between models and makes spend legible for end users.
Clear cost per generation, independent of the underlying provider. Stripe integration for global payments. Free onboarding credits to eliminate first-use friction.
Result: lower friction to first value, faster adoption, cleaner unit economics.
User Experience
Generation on its own isn’t the product — usable output is. So we didn’t stop at the generator.
A Canva-like editor is the next product phase inside the platform. The goal is to let users compose, brand, refine, and export real marketing assets directly after generation, without moving work into external tools.
Result: idea → ready-to-use content, in one place.
Reliability
AI tools often fail silently. We built against that from day one.
Every generation is tracked end-to-end. Failed jobs automatically refund credits. Clear, honest feedback in the UI at every step.
Result: trust and transparency — the parts of an AI product that actually compound.
Results
AiSiktir.app started as an internal Brand Design Ltd. experiment and became one of the early Bulgarian-language platforms for AI video generation. It later expanded with image and audio generation, turning the product into a practical multimodal creative workspace.
Without paid advertising, the platform attracted around 20-30 recurring users within a few months. These users return regularly to generate video, image and audio assets. The next product phase is a Canva-like media editor for refining generated assets directly inside the platform.
Strategic Value
AiSiktir.app is not just a tool. It’s a proof that we can architect — and ship — complex, multimodal AI products as scalable business systems, not just one-off features.
This is the same thinking we bring to every Growth System we build.
Founder
note
Brand Design built something that genuinely surprised us. We had a complex vision — multiple AI models, a live editor, a full backend — and they delivered it all without cutting corners. The platform handles real user traffic from day one and the UX feels polished, not patched together. The CI/CD pipeline they set up means we can ship updates fast and confidently. This is exactly what we needed to compete in the AI tools space.
Nikola Mishev
Founder project — AiSiktir.app
Thinking about
building something
like this?
Ambitious AI products don’t start with a spec — they start with a diagnosis of what actually needs to exist. Start there.