Websites built for enquiries, bookings and sales.
Corporate websites, online shops, multilingual booking platforms and custom digital services — with structure, interface and integrations shaped around the action people need to take.
From your brand to a working website
A clear offer
Structure and content that help people understand the business.
See the Maria Lozanova caseWorking user journeys
Bookings, purchases and enquiries connected to the systems they need.
See Grand Hotel PomorieBrand and technology together
Identity, interface and technical delivery aligned around the same goal.
Discuss your websiteBefore we start
Websites, platforms and languages
What types of websites does Brand Design Ltd. build?
We build corporate and service websites, online shops, booking platforms, multilingual sites, personal brand platforms and custom digital experiences.
Does the agency work only with WordPress?
No. WordPress and WooCommerce are appropriate for many projects, but custom development and other architectures are used when the requirements justify them.
Can you redesign an existing website?
Yes. A redesign can cover content structure, user experience, visual alignment with the brand, development, performance and integrations. We first identify what should be retained and what is preventing the current site from working.
Do you build multilingual websites?
Yes. We plan separate language URLs, navigation, metadata, hreflang, content workflows and any booking or commerce behaviour required for each market.
How does a web project begin?
Send the current website, required functions, available content, target audience and timing through the contact page. If the wider business problem is unclear, begin with a Business Audit.
Working together2 questions
What are the stages?
Business and content discovery; structure and user journeys; design and development; technical checks and launch. The proposal defines the milestones, review points and responsibilities for the specific website.
What should the client prepare?
Share the current website, target audience, required functions and languages, available content and brand assets, integration requirements and one approval contact. Access requirements and missing materials are clarified before the implementation starts.
Pricing, timing and rights3 questions
How is the price determined?
The proposal depends on the required pages and languages, content, design scope, functions, integrations and migration. We agree the scope before work starts; changes to approved design or functionality are additional work under the published project terms.
What determines the launch date?
Content readiness, the number of languages, integrations, migration and client approvals determine the schedule. The estimate follows the brief, not a standard page count. Changes to functionality or delayed client materials can move the agreed dates.
Who owns the website and custom code?
Use of the delivered website is not the same as unrestricted ownership or resale of its code. The published terms reserve copyright in custom code unless another arrangement is made before the project; code transfer may be agreed separately. Confirm the required rights and handover scope in the proposal before work starts.
Scope, process and preparation
A website with a clear business job
For a website that must explain the offer, generate enquiries, accept bookings or support a working digital service.
What we agree
Agreed page structure and user journeys, responsive interface, implementation, necessary integrations and a defined launch check.
Where the scope differs
A new website is not automatically the answer to an unclear offer or a broken sales process. Those dependencies need to be clarified first.
What to prepare
Current URL, content, required languages, functions and integrations. Content readiness, complexity, migration and review rounds determine the proposal and timing.
Websites designed around the business, not a template
Brand Design Ltd. designs and develops websites for businesses that need their digital presence to explain the offer clearly, build trust and make the next step easy. The work can begin with an existing brand system or as part of a broader branding engagement in which positioning, identity, content and website are developed together.
We work from Varna with clients across Bulgaria and internationally. Depending on the project, the solution may use WordPress, WooCommerce or custom development. The platform follows the business requirements; it is not selected before the structure, content and required integrations are understood.
For companies searching for a web designer in Varna or a web design agency in Varna, our local role is practical: discovery and reviews can happen in person, while research, production and delivery follow the same documented process used for national and international projects. Broader positioning and identity work is covered by our branding agency in Varna practice.
What we design and develop
Corporate and service websites
Clear service architecture, case studies, lead-generation paths and content that helps visitors understand the company before they make contact.
Online shops
WooCommerce and custom commerce experiences with product structure, payments, courier connections and the operational details needed for the store to work after launch.
Booking and hospitality platforms
Multilingual hotel and service websites with booking journeys, offer pages and integrations. The Grand Hotel Pomorie case study shows a multilingual booking and Medical SPA implementation.
Personal brands and content platforms
Websites that organise expertise, services, programmes and editorial content around a clear personal or company position. See the Maria Lozanova case study.
Our web design process
1. Business and content discovery
We define the audience, offer, required actions, available content, technical integrations and the weaknesses of the current website.
2. Structure and user journeys
Pages, navigation, content hierarchy and conversion paths are mapped before detailed visual design begins.
3. Design and development
The interface is designed within the brand system and developed responsively. Content, interactions and integrations are tested as part of the same build.
4. Technical quality and launch
Before launch we review mobile behaviour, accessibility fundamentals, metadata, structured data, analytics, forms and performance. Ongoing support can be arranged according to the project.
Search and AI foundations
A website must first be useful and understandable to people. We then support that content with semantic HTML, page-specific metadata, canonical and language signals, structured data and a crawlable information architecture. Where appropriate, this connects to the wider B2A strategy of the brand and the practical guidance on GEO and AI citation visibility.
A portfolio and booking platform for professional makeup artist Aneliya. Designed to let the artistry speak first — striking visual presentation paired with a seamless path to booking.
A personal brand platform built to establish credibility and grow an audience. Clean, confident, and structured to work as hard as the person behind it.
A warm and immersive online presence for Zarevata Kashta guest house. Built to capture the spirit of the destination and turn curious visitors into confirmed guests.
A completed website. Documented mobile results.
Francophonie Plovdiv — completion of the Laravel website, mobile experience and consistent public brand information.
Mobile Lighthouse Performance
65 → 90
Mobile LCP · seconds
17.277 → 3.5
Saved mobile reports: 2026-08-22 → 2026-08-27. Final measurement on client hosting after migration.
Dated project measurements, not a guaranteed score for a future website or proof that one change caused the whole result.
Let’s discuss your website
For a website that must explain the offer, generate enquiries, accept bookings or support a working digital service.
Order or individual inquiry
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