Francophonie
Plovdiv
A completed brand system, new logo, upgraded Laravel website and AI visibility for a specialist French language centre in Plovdiv - one coherent public system for people, search engines and AI assistants.
Client
Francophonie - Plovdiv
Services
Logo and Brand System, Laravel Development and AI Visibility
Industry
Education / Language Training
Year
2026
Challenge
Francophonie had real expertise, proven teaching results and a clear specialist profile, but its digital brand signals were fragmented.
The website, social profiles, reviews and public sources did not consistently describe the same organisation. The task was not simply to refresh the visual presentation, but to build a coherent system in which people, Google and AI assistants could accurately understand who the brand is, what it offers and why it is relevant.
The centre's existing reputation was a strong asset: Google 5/5 from 84 reviews, checked directly on Google Maps on 2026-09-07. At the time of the work, Facebook showed 100% recommendations from 69 reviews. These were existing client reviews, not new reviews generated by our work. We made that reputation clearer and easier to verify.
Solution
We completed the existing visual direction, created a new logo while preserving the recognisable colour palette, and produced a Facebook creative set for consistent and accurate presentation across social media.
We then upgraded the website without interrupting the live site. We completed the missing pages, corrected the legal pages and company information, and organised the content, navigation and mobile experience as one connected system.
We built a machine-readable layer through which search engines and AI systems read the same verified facts about Francophonie.
Its purpose was to make Francophonie's factual information clear, consistent and machine-readable, giving search engines and AI systems a stronger basis for accurate understanding and citation.
Results
A clearer brand, a faster mobile website and documented technical results.
96 out of 100
Automated website readinessClient website · 2026-09-07
65 to 90
Mobile Lighthouse PerformanceTwo dated mobile reports
17.277 to 3.5
Mobile LCPLargest contentful paint · seconds
93 to 100
Lighthouse AccessibilityFinal Best Practices 100 · SEO 100
Dates, working stages and measurement conditions
Original client website: 54/100 on 2026-08-21. Later client production measurement: 96/100 on 2026-09-07.
Working copy, shown separately: 45/100 on 2026-08-22 → 70/100 on 2026-08-23 → 88/100 at handover on 2026-08-24.
The later production result reflects the completed work and external information corrected by the client, without additional Brand Design Ltd. work after handover.
This automated technical-readiness score is not a Google score, search position or count of AI recommendations. The original client website and the intermediate working copy are identified separately, not presented as one identical measurement environment.
Mobile Lighthouse: 2026-08-22 → 2026-08-27. Performance 65→90; Accessibility 93→100; Best Practices and SEO 100. LCP 17.277→3.5 s. Final FCP 1.7 s, Speed Index 2.7 s, TBT 0 ms and CLS 0.002.
Two dated mobile measurements, before and after the work; the final measurement was made on the client hosting after migration. These are project snapshots, not a controlled experiment isolating one individual change.
Observed in real AI answers
By day 2 after the work, Francophonie appeared as a recommendation in broad searches for French courses and lessons across Bulgaria in 4 AI answer environments.
The documented answers placed the brand alongside established institutions and other language centres. Some used the newly organised information about specialisation, group formats, levels and exam preparation.
The screenshots document specific real answers.
Client
feedback
“They have excellent communication skills witch was a huge difference from my previous experience.”
Anonymous
French Language Center "Francophonie" Ltd. · Plovdiv
5.0/5 · Verified review on Clutch ·
An established brand that needs a coherent digital presence?
Identify what should be preserved and where the identity, website and published information need to work together.