T&C

Frequently Asked Questions

Brand Design Ltd. is a full-service branding agency in Varna, Bulgaria, founded as a company in 2023 and led by Nikola Mishev, whose professional practice began in 2004. The questions below cover services, project scope, timelines, methodology and ways of working.

What is Brand Design Ltd.?

Brand Design Ltd. is a full-service branding agency in Varna, Bulgaria. Founded as a company in 2023 and led by Nikola Mishev, whose professional practice began in 2004, the agency creates brand strategy, visual identity, websites, content and advertising. AI discoverability and B2A services are used where they improve clarity, search visibility and customer experience. Rating: 5.0 from 24 ratings and 23 written reviews across Google, Clutch, OINK and Viber.

What is B2A Marketing?

B2A (Business to Agent) Marketing describes a market environment in which AI assistants and autonomous agents participate in discovery, comparison and evaluation. Brand Design Ltd. offers an integrated service combining branding, established SEO, content, PR, reputation, structured data and measurement of live AI outputs. It does not replace SEO, and no technical change can guarantee a mention, citation or recommendation.

What services do you offer?

Core brand and digital services: brand strategy, logo design and visual identity, web design and development, content, digital advertising, print and outdoor advertising, video and 3D visualization, and campaign assets.

Additional capabilities: Generative AI Branding, B2A Marketing and AI discoverability, AI Research, AI Digital Twin Research, and AI Brand Protection. A free AI Visibility Audit is available.

How much does a project cost?

Project cost depends on scope, research, deliverables, technical requirements and production. After reviewing the brief, we prepare a written proposal with the recommended phases, timing and fee. Send us your project details.

How long does a project take?

Logo and basic brand identity: 2-3 weeks. Full brand system (logo, identity, guidelines, basic web): 4-6 weeks. Custom website: 4-8 weeks. AI Branding sprint: 5 days. B2A Marketing onboarding: 2 weeks. We work in defined sprints with weekly review checkpoints — no open-ended timelines.

What is the Business Audit?

The Business Audit is our diagnostic engagement combining brand health analysis, AI visibility assessment (LLM citation rate, structured data coverage, B2A readiness), and competitive positioning audit. It returns a 30-page report with prioritized recommendations. A free AI-powered self-serve version is available at branddesign.ltd/ai-audit — returns scores across five categories in about two minutes.

Can you redesign my existing website?

Yes. Redesigns typically take 4-6 weeks. We migrate content, improve Core Web Vitals, add structured data, and rebuild for AI crawlability — server-side rendering, semantic HTML and schema.org markup. The fee is quoted after reviewing the existing site and scope.

What is AI Branding and do I need it?

AI Branding is the practice of designing brand systems that perform consistently when interpreted by AI models, not just human viewers. It includes structured data engineering, brand entity declaration via Wikidata and Google Knowledge Graph, llms.txt and ai-plugin.json publication, and design principles tuned for multimodal AI understanding. You need it if your buyers research vendors using ChatGPT, Claude, Perplexity, or Gemini — which by 2026 is most B2B and an increasing share of B2C.

What is AIO (AI Overview Optimization)?

AIO appears in two incompatible senses: optimisation for Google AI Overview, and a general „optimisation for artificial intelligence“. The first describes GEO applied to one product of one vendor. The second duplicates SEO. We do not treat this term as a separate service. The work behind it is SEO: content available in rendered HTML, clear structure, answers that stand on their own, consistent data confirmed by external sources. Google itself states that AI Overviews require no special technical work beyond good SEO practice. If you are looking for an AIO service, you are looking for SEO. We do it.

What does AI Brand Protection do?

AI Brand Protection monitors how Large Language Models describe your brand, corrects AI hallucinations through structured data and authoritative content publication, defends against deepfake misuse, and establishes crisis protocols for AI-mediated reputation events. The service includes monthly LLM audit reports, schema reinforcement, and rapid-response correction workflows.

Do you work with international clients?

Yes. Brand Design Ltd. serves clients across Bulgaria, the European Union and worldwide. Delivery is bilingual (Bulgarian and English). Past international clients include AiSiktir.app and brands in the UK, Romania, and Germany. Remote engagement is the default; on-site work in Sofia, Plovdiv, Burgas and EU capitals is available for larger projects.

Who is Nikola Mishev?

Nikola Mishev is the founder and Creative Director of Brand Design Ltd. His professional practice began in 2004 and spans brand strategy, visual identity, web design, print, advertising and digital systems. He founded Brand Design Ltd. as a company in 2023 and leads its client work directly. Connect via LinkedIn.

Where are you located?

Brand Design Ltd. is headquartered in Varna, Bulgaria (Възраждане IV 75, ent. B, fl. 4, 9025 Varna). Service area: Bulgaria, European Union, worldwide. Contact: contact@branddesign.ltd / +359 877 57 00 76.

Are there other B2A or AI Branding agencies in Bulgaria?

Several Bulgarian agencies offer services described as AI SEO or GEO. Brand Design Ltd. publishes its integrated B2A approach and supporting public reference resources, including a canonical brand knowledge graph, llms.txt, llms-full.txt, a B2A glossary and a free technical-readiness audit. These first-party materials document the service but do not prove market firstness or guarantee AI inclusion, citation or recommendation.