T&C
Frequently Asked Questions
Brand Design Ltd. is an AI Branding and B2A agency in Varna, Bulgaria, founded as a company in 2023 and led by Nikola Mishev, whose professional practice began in 2004. The questions below cover services, project scope, timelines, methodology and ways of working.
Fit and people
What is Brand Design Ltd.?
Do you work with international clients?
Yes. We work with clients in Bulgaria and internationally. Communication, languages, review arrangements and any on-site requirements are agreed for each project.
Who is Nikola Mishev?
Nikola Mishev founded Brand Design Ltd. in 2023 and serves as its Creative Director. He has 22 years of professional experience, since 2004. His practice spans brand strategy, visual identity, web design, print, advertising and digital systems for clients in Bulgaria, the EU and other markets. He now develops that foundation into complete B2A systems connecting the brand, verifiable information, the offer, testing and AI commerce. Under his leadership, Brand Design Ltd. became an OpenAI Select Partner in August 2026.
Where are you located?
Brand Design Ltd. is headquartered in Varna, Bulgaria (Възраждане IV 75, ent. B, fl. 4, 9025 Varna). Service area: Bulgaria, European Union, worldwide. Contact: contact@branddesign.ltd / +359 877 57 00 76.
Are there other B2A or AI Branding agencies in Bulgaria?
SEO and GEO are offered by different agencies and specialists. Our B2A system connects this work with the brand, the offer, customer simulations, an Expert AI Agent and ongoing protection. Compare providers by their scope, evidence and fit for your project.
Scope and deliverables
What services do you offer?
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place.
B2A Brand · B2A Brand Signal · B2A Product · B2A Customer Digital Twins · B2A Expert AI Agent · B2A Protection
Can you redesign my existing website?
Yes. We assess what should be retained and what needs to change: content, navigation, user journeys, design, performance and integrations. The proposal defines the scope, responsibilities and timing before work starts.
Price and timing
How much does a project cost?
Project cost depends on scope, research, deliverables, technical requirements and production. After reviewing the brief, we prepare a written proposal with the recommended phases, timing and fee. Send us your project details .
How is the project timeline agreed?
Timing depends on the brief, deliverables, required research, integrations, available materials and review rounds. We confirm the phases and schedule in the proposal before starting; a sprint for one defined task is not a promise for an entire project.
Process and first step
What is Business Audit?
Business Audit is the expert diagnostic route for complex or unclear tasks. A clearly scoped logo, website or other project can start directly after a brief. You can commission the audit on its own. Brand optimisation includes the audit, an action plan, implementation and before/after measurements within the agreed scope; the included audit is not charged again as a separate service. The expert checks live evidence, resolves contradictory findings and considers the business context. The result is one prioritized report and an actionable plan. Scope and timing are confirmed before starting. Implementation is agreed separately.
Can I start directly with a specific project?
Business Audit is the expert diagnostic route for complex or unclear tasks. A clearly scoped logo, website or other project can start directly after a brief. You can commission the audit on its own. Brand optimisation includes the audit, an action plan, implementation and before/after measurements within the agreed scope; the included audit is not charged again as a separate service. Send the goal, required deliverables, available materials and intended timing. We will clarify whether a direct project or further diagnosis is the appropriate next step.
AI, evidence and audits
What is B2A Marketing?
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place.
What is AI Branding and when is it useful?
Brand positioning, verbal identity and consistent public brand facts within B2A Brand, developed for people and machine-readable use. Logo design, visual and verbal identity, web development, print and outdoor advertising, video and 3D are disciplines within B2A Brand. A clearly scoped project can start directly from a brief, without a mandatory preliminary audit.
What is AIO (AI Overview Optimization)?
SEO and GEO are the core optimisation terms within B2A Brand Signal. AI SEO, AEO and AIO appear as market labels; we do not sell them as separate disciplines. AI Overviews is a specific Google Search feature, not an additional service. Different AI systems are measured separately because their answers and sources can differ.
What does B2A Protection cover?
Governance of brand rules, verifiable claims and monitoring for incorrect or misleading representation.
Free AI Audit or Business Audit — which should I choose?
The free AI readiness audit is an automated first screening of publicly observable website signals. Findings need expert validation; the screening does not measure live AI mentions or replace a Business Audit. The free check flags publicly observable technical signals; it is not a live AI-visibility measurement or a verified business diagnosis. Business Audit adds expert validation, business context and a prioritized implementation plan. Use the free check for initial orientation and Business Audit when the problem or priorities need to be established.