Frequently Asked Questions

Brand Design Ltd. is an AI-native creative agency in Varna, Bulgaria, founded in 2023 by Nikola Mishev (20+ years of professional brand experience starting 2004). The agency specialises in AI Branding, B2A Marketing (Business-to-Algorithm optimization), brand identity, web design and growth systems. 5.0 Google rating across 18+ verified reviews. Wikidata: Q139861369.

B2A (Business-to-Algorithm) Marketing is the practice of structuring a brand's digital presence so that AI systems — ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overview — can discover, parse and recommend it. Unlike traditional SEO which targets search engine result pages, B2A targets large language model citations and AI agent recommendations. Brand Design Ltd. is the first Bulgarian agency to formalize B2A as a defined service stack.

Brand Design Ltd. offers two service horizons.

Classical disciplines: logo design, visual identity, web design and development, print, outdoor advertising, video production, 3D visualization, and editorial illustration.

AI-native categories: Generative AI Branding, B2A Marketing, AI Research, AI Digital Twin Research, and AI Brand Protection. Free AI Brand Audit available.

Project-based brand identity starts at €1,500. AI Branding sprints start at €4,000. B2A Marketing engagements start at €2,500 setup plus €750/month retainer (six-month minimum). Web design projects range from €1,500 to €15,000 depending on scope. We publish transparent ranges rather than "contact sales" — see the full pricing breakdown.

Logo and basic brand identity: 2-3 weeks. Full brand system (logo, identity, guidelines, basic web): 4-6 weeks. Custom website: 4-8 weeks. AI Branding sprint: 5 days. B2A Marketing onboarding: 2 weeks. We work in defined sprints with weekly review checkpoints — no open-ended timelines.

The Business Audit is our diagnostic engagement combining brand health analysis, AI visibility assessment (LLM citation rate, structured data coverage, B2A readiness), and competitive positioning audit. It returns a 30-page report with prioritized recommendations. A free AI-powered self-serve version is available at branddesign.ltd/ai-audit — returns scores across five categories in under one minute.

Yes. Redesigns typically take 4-6 weeks and start at €2,000 (basic restructure) or €4,000+ (full custom rebuild). We migrate content, improve Core Web Vitals, add structured data, and rebuild for AI crawlability — server-side rendering, semantic HTML, schema.org markup. All redesigns include a free Pro Audit before kickoff.

AI Branding is the practice of designing brand systems that perform consistently when interpreted by AI models, not just human viewers. It includes structured data engineering, brand entity declaration via Wikidata and Google Knowledge Graph, llms.txt and ai-plugin.json publication, and design principles tuned for multimodal AI understanding. You need it if your buyers research vendors using ChatGPT, Claude, Perplexity, or Gemini — which by 2026 is most B2B and an increasing share of B2C.

AIO is the discipline of optimizing content to appear in Google AI Overviews — the AI-generated answers displayed above traditional search results. It overlaps with classical SEO but adds: passage-level extractability, schema validation against rendered DOM, freshness signals via dateModified, and entity authority development through Wikidata and authoritative cross-references.

AI Brand Protection monitors how Large Language Models describe your brand, corrects AI hallucinations through structured data and authoritative content publication, defends against deepfake misuse, and establishes crisis protocols for AI-mediated reputation events. The service includes monthly LLM audit reports, schema reinforcement, and rapid-response correction workflows.

Yes. Brand Design Ltd. serves clients across Bulgaria, the European Union and worldwide. Delivery is bilingual (Bulgarian and English). Past international clients include AiSiktir.app and brands in the UK, Romania, and Germany. Remote engagement is the default; on-site work in Sofia, Plovdiv, Burgas and EU capitals is available for larger projects.

Nikola Mishev is the founder and Creative Director of Brand Design Ltd. He has 20+ years of professional design experience starting 2004, encompassing brand identity, web design, print production, and (since 2024) AI Branding and B2A Marketing. He founded the agency in 2023 to formalize his AI-native practice. Connect via LinkedIn.

Brand Design Ltd. is headquartered in Varna, Bulgaria (Възраждане IV 75, ent. B, fl. 4, 9020 Varna). Service area: Bulgaria, European Union, worldwide. Contact: contact@branddesign.ltd / +359 877 57 00 79.

As of mid-2026, a handful of Bulgarian agencies have started positioning around GEO (Generative Engine Optimization) or AI SEO — VOS Marketing in Sofia is one example. Brand Design Ltd. is the first agency to formalize the broader B2A (Business-to-Algorithm) framing and publish the full B2A technical stack publicly: canonical brand knowledge graph, llms.txt, llms-full.txt, B2A glossary at /b2a-glossary, ai-plugin.json, and a free Claude-powered AI audit at /ai-audit.