B2A Services
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place. Logo design, visual and verbal identity, web development, print and outdoor advertising, video and 3D are disciplines within B2A Brand. A clearly scoped project can start directly from a brief, without a mandatory preliminary audit.
Six services. One B2A system.
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place.
Build or develop the brand
Relevant service
What it addresses
Strategy, identity, logo design, websites, print, outdoor advertising, video and 3D within one coherent brand.
Where to start
Logo design, visual and verbal identity, web development, print and outdoor advertising, video and 3D are disciplines within B2A Brand. A clearly scoped project can start directly from a brief, without a mandatory preliminary audit.
AI does not find or understand us
Relevant service
What it addresses
Access, SEO and GEO, structured data and verifiable public facts connected into a clear brand signal.
Where to start
Bring your markets, buyer questions and any observed AI answers. Begin with a defined measurement baseline.
We do not understand the market
Relevant service
What it addresses
Market research, product data, the offer, advertising messages and go-to-market strategy.
Where to start
Define the decision and the audience you need to understand before choosing a research method.
We do not know how our message will land
Relevant service
What it addresses
Test message hypotheses with simulated personas and documented assumptions before committing media spend. Simulation complements, not replaces, research with real people.
Where to start
Bring the message variants, audience context and available research. Agree a bounded testing cycle.
Connect advice with the sale
Relevant service
What it addresses
Advice and sales under the business’s rules, using approved knowledge, permitted actions and scoped integrations.
Where to start
We build agentic commerce architecture: product data, commerce rules and connections to the business’s operational systems. The scope includes ACP/UCP readiness, APIs and MCP interfaces according to the project. People and their authorised AI agents gain a clear path from choosing an offer to placing an order.
AI represents our brand incorrectly
Relevant service
What it addresses
Governance of brand rules, verifiable claims and monitoring for incorrect or misleading representation.
Where to start
Bring examples and verified brand facts. Agree preventive monitoring; this is not an instant removal or standalone emergency-remediation service.
If the only question is whether the site is technically accessible and understandable to crawlers, start with the free readiness check below. If you already know the business question, go directly to the relevant service; the free check is not a prerequisite.
The B2A architecture
The architecture connects the brand, structured data, SEO and GEO, information governance, the agentic web and agentic commerce. Access → Readability → Trust → Commerce means access to the business, understandable data, verifiable trust and the ability to take a commercial action. This describes how the system works, not four additional services.
A governed source of truth maintains approved facts, offers, product data, change permissions and version history. The website, catalog and AI agent work from consistent information.
We build agentic commerce architecture: product data, commerce rules and connections to the business’s operational systems. The scope includes ACP/UCP readiness, APIs and MCP interfaces according to the project. People and their authorised AI agents gain a clear path from choosing an offer to placing an order.
Measurement separates technical readiness, actual AI answers and business outcomes. We track mentions, cited sources, accuracy and competitive share of voice in a defined sample; enquiries, orders and revenue are measured separately where a verifiable analytics connection exists. Sales are not attributed to AI without evidence.
SEO and GEO are the core optimisation terms within B2A Brand Signal. AI SEO, AEO and AIO appear as market labels; we do not sell them as separate disciplines. AI Overviews is a specific Google Search feature, not an additional service. Different AI systems are measured separately because their answers and sources can differ.
Technical readiness is not AI visibility
One checks the website. The other records the answers people can actually receive. A readiness score cannot substitute for observations of real AI output.
Technical readiness
Checks the site's accessibility, content structure and machine-readable signals. It identifies technical prerequisites and possible obstacles.
It does not test whether an AI system mentions, cites or recommends the brand.
Enough as a first step when you need a technical screening of the site, not a measurement of the brand's presence in AI answers.
Actual AI-output measurement
Records responses for a defined set of buyer questions, systems, languages, markets and dates. It distinguishes brand mentions, cited sources, accuracy and competitive context.
Results describe the observed sample and period. Answers can vary; neither a technical file nor a single score guarantees future recommendations.
Needed when you want to know what AI says about you, compare a baseline with later observations, or examine incorrect representation.
From brand to AI commerce
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place.
What we agree
An agreed scope across one or more of the six B2A services, responsibilities, data sources, acceptance criteria and measurement.
Where the scope differs
A readiness score is not live AI visibility. Simulated audiences do not replace real users, and published corrections do not control independent model answers.
What to prepare
The website, brand assets, offer, product data, target markets and business goal. For integrations, we establish the available systems, access and permitted actions.
B2A Brand Signal
Access, SEO and GEO, structured data and verifiable public facts connected into a clear brand signal.
The free check shows the main problems and where to start. The full analysis and the solutions follow.
B2A Brand Signal
Brand positioning, verbal identity and consistent public brand facts within B2A Brand, developed for people and machine-readable use.
Logo design, visual and verbal identity, web development, print and outdoor advertising, video and 3D are disciplines within B2A Brand. A clearly scoped project can start directly from a brief, without a mandatory preliminary audit.
B2A Product
Market research, product data, the offer, advertising messages and go-to-market strategy.
You get a sales layer: what you offer, to whom, with which arguments and through which channels.
B2A Protection
Governance of brand rules, verifiable claims and monitoring for incorrect or misleading representation.
Protection builds from the moment the brand is created. We maintain it as a dedicated service to reduce the risk of hallucinations, crises and misuse of your identity.
B2A Customer Digital Twins
Compare offers, messages and objections with calibrated customer simulations before entering the real market.
A pre-market assessment and specific improvements to the proposition.
Before we start
Working together3 questions
How does the work run?
Define the business question; choose the appropriate service and evidence; agree the work and decision output; review the findings and next actions.
What should I prepare?
The website, brand assets, offer, product data, target markets and business goal. For integrations, we establish the available systems, access and permitted actions.
What happens after I enquire?
Send the brief and the result you need. We clarify the scope, dependencies and next step before starting. Business Audit is the expert diagnostic route for complex or unclear tasks. A clearly scoped logo, website or other project can start directly after a brief. You can commission the audit on its own. Brand optimisation includes the audit, an action plan, implementation and before/after measurements within the agreed scope; the included audit is not charged again as a separate service.
Pricing, timing and rights2 questions
What determines the price and timing?
The proposal follows the agreed deliverables, complexity, available materials and review stages. We confirm the schedule after checking the brief and dependencies; no single deadline applies to every project.
Which files and rights will I receive?
We list the final deliverables, formats and usage rights in the proposal. Working files, third-party licences and additional adaptations are not assumed to be included. The agreed scope and published intellectual-property terms apply.
From brand to AI commerce
B2A is our complete system for a market where people and their AI agents discover, compare and buy. Its six connected services are Brand, Brand Signal, Product, Customer Digital Twins, Expert AI Agent and Protection. We start with the business need and build on what is already in place.