Maria
Lozanova
Complete online academy and LMS platform for certified John C. Maxwell coach and Bulgaria's leading public speaking trainer — course sales, student dashboards, progress tracking, email marketing, CRM lists, automation, and consultation booking built on custom WordPress.
Client
Maria Lozanova
Services
Complete Brand Identity and Online Academy Platform
Industry
Education / Coaching
Year
2025
Challenge
Maria built a powerful offline reputation, but her digital presence lagged behind her expertise.
To scale her signature courses, she needed a complete visual rebrand alongside a custom online academy platform. The challenge was creating a unified, premium identity and a practical operating system for the business: course sales, student management, email marketing, automations, consultation booking, printed materials, and every other touchpoint working from one dashboard.
Solution
Brand Design crafted a cohesive new visual identity for Maria Lozanova that balances intellectual credibility with personal warmth. This scalable system features a refined, authoritative logo and clear digital covers for her Public Speaking and Public Appearance courses. To seamlessly connect her online academy with her live events, we also designed professional physical tickets and produced a cinematic brand intro film that perfectly aligns with the new visual system.
Beyond the public-facing website, we built an internal marketing and operations layer inside WordPress. Maria can build client lists, send campaigns to more than 1,200 contacts at once, create reusable email templates, set up email automations, and manage consultations directly from her dashboard.
We also integrated OpenAI into the MasterStudy LMS workflow. The AI layer helps generate much of the structure and supporting material needed for new courses, reducing the manual workload for the instructor when creating lessons, descriptions, outlines, and learning content inside the academy.
Results
After launch, the first three courses on Maria Lozanova's new online academy generated 105 real student registrations across different courses within 24 hours.
The project turned her coaching expertise into a scalable learning and marketing platform: course sales, student dashboards, progress tracking, AI-assisted course creation, CRM lists, email templates, automations, consultation booking, brand identity, course covers, event tickets, and a cinematic intro film all working as one system.
Confirmed outcome
Client's
feedback
Brand Design didn't just deliver a visual identity — they built a complete brand world. The logo, course covers, event tickets, and intro film all feel like they belong together. Every detail was thought through, and the result is a platform and presence I'm genuinely proud to put my name on.
Maria Lozanova
Certified John C. Maxwell Coach & Public Speaking Trainer
★★★★★5.0
„The quality and innovative solutions for my business were impressive.“
Verified client review on Clutch — July 2026
The review
in full
Published on Clutch in July 2026 and rated 5.0 for quality, schedule, cost and willingness to refer.
What were the measurable outcomes from the project that demonstrate progress or success?
- The first three courses published on the new academy generated 105 real student registrations across different programs within 24 hours of launch.
- The internal email marketing system can send a single campaign to more than 1,200 contacts using reusable templates, segmented lists and automated communication workflows.
- Course sales, student dashboards, progress tracking, CRM lists, email marketing, automations and consultation booking now operate as one connected WordPress system.
- The OpenAI integration assists with lesson structures, descriptions, outlines and supporting learning content, reducing repetitive manual work when preparing new courses.
- The new logo, course covers, event tickets and cinematic brand film created one consistent identity across the academy, marketing communication and live events.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
„Everything was done not only at time but even before the deadlines.“
What was your primary form of communication with Brand Design Ltd?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
„The quality and innovative solutions for my business were impressive.“
Are there any areas for improvement or something Brand Design Ltd could have done differently?
„only to continue developing themselves“
Verified client review by Maria Lozanova, CEO of MARIA R ACADEMY LTD. Read it on Clutch.