Maria
Lozanova
Complete online academy and LMS platform for certified John C. Maxwell coach and Bulgaria's leading public speaking trainer — course sales, student dashboards, progress tracking, email marketing, CRM lists, automation, and consultation booking built on custom WordPress.
Client
Maria Lozanova
Services
Industry
Education / Coaching
Year
2025
One academy for the brand, courses and client communication
Maria’s established offline reputation needed a consistent identity and an online system for course sales, students, marketing and consultation booking.
The identity, academy, student dashboards, CRM lists, email workflows and consultation booking now work together. Course covers, event tickets and the brand film extend the same visual system beyond the website. In September 2026, we extended the system with B2A Brand Signal: technical SEO/GEO, aligned content and a verified machine-readable package.
Challenge
Maria built a powerful offline reputation, but her digital presence lagged behind her expertise.
To scale her signature courses, she needed a complete visual rebrand alongside a custom online academy platform. The challenge was creating a unified, premium identity and a practical operating system for the business: course sales, student management, email marketing, automations, consultation booking, printed materials, and every other touchpoint working from one dashboard.
Solution
Brand Design Ltd. crafted a cohesive new visual identity for Maria Lozanova that balances intellectual credibility with personal warmth. This scalable system features a refined, authoritative logo and clear digital covers for her Public Speaking and Public Appearance courses. To seamlessly connect her online academy with her live events, we also designed professional physical tickets and produced a cinematic brand intro film that perfectly aligns with the new visual system.
Beyond the public-facing website, we built an internal marketing and operations layer inside WordPress. Maria can build client lists, send campaigns to more than 1,200 contacts at once, create reusable email templates, set up email automations, and manage consultations directly from her dashboard.
We also integrated OpenAI into the MasterStudy LMS workflow. The AI layer helps generate much of the structure and supporting material needed for new courses, reducing the manual workload for the instructor when creating lessons, descriptions, outlines, and learning content inside the academy.
In September 2026, we extended the platform with technical SEO and GEO through B2A Brand Signal.
We organized the public catalogue of courses, events and resources, published a FAQ with answers linked to first-party pages, and connected it to the AI context and resource sitemap.
Results
After launch, the first three courses on Maria Lozanova's new online academy generated 105 real student registrations across different courses within 24 hours.
The project turned her coaching expertise into a scalable learning and marketing platform: course sales, student dashboards, progress tracking, AI-assisted course creation, CRM lists, email templates, automations, consultation booking, brand identity, course covers, event tickets, and a cinematic intro film all working as one system.
The 105 registrations relate to the first three courses during the first 24 hours after launch, as described in the July 2026 client review. The September SEO/GEO work is a later phase with its own technical verification.
All 14 published resources passed the applicable technical checks on 28 September 2026. A public recheck on 29 September confirmed 14 successful HTTP responses and matching values for all 13 applicable SHA-256 checksums. The dated record documents the checked URLs, file sizes and SHA-256 values. This verifies the technical information package; it does not measure an increase in AI recommendations.
Public index of resources and checksums
Confirmed outcome
Client review on Clutch
“The quality and innovative solutions for my business were impressive.”
Maria Lozanova
5.0/5 ·
Client's
feedback
“The quality and innovative solutions for my business were impressive.” Published client review on Clutch, 23 July 2026.
Maria Lozanova
Certified John C. Maxwell Coach & Public Speaking Trainer
The review
in full
Published on Clutch in July 2026 and rated 5.0 for quality, schedule, cost and willingness to refer.
What were the measurable outcomes from the project that demonstrate progress or success?
- The first three courses published on the new academy generated 105 real student registrations across different programs within 24 hours of launch.
- The internal email marketing system can send a single campaign to more than 1,200 contacts using reusable templates, segmented lists and automated communication workflows.
- Course sales, student dashboards, progress tracking, CRM lists, email marketing, automations and consultation booking now operate as one connected WordPress system.
- The OpenAI integration assists with lesson structures, descriptions, outlines and supporting learning content, reducing repetitive manual work when preparing new courses.
- The new logo, course covers, event tickets and cinematic brand film created one consistent identity across the academy, marketing communication and live events.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
„Everything was done not only at time but even before the deadlines.“
What was your primary form of communication with Brand Design Ltd.?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
„The quality and innovative solutions for my business were impressive.“
Are there any areas for improvement or something Brand Design Ltd. could have done differently?
„only to continue developing themselves“
Verified client review by Maria Lozanova, CEO of MARIA R ACADEMY LTD. Read it on Clutch.
A personal brand with a working learning or sales platform?
Connect the identity with enrolment, content and the customer journey. Describe the platform you need to operate.