{
    "$schema": "https://branddesign.ltd/schemas/brand-evidence-v1.json",
    "version": "1.0",
    "dateModified": "2026-09-29",
    "subject": {
        "name": "Brand Design Ltd.",
        "alternateName": "БРАНД ДИЗАЙН ЕООД",
        "url": "https://branddesign.ltd/",
        "companyNumber": "207641555"
    },
    "disclosure": "This is a first-party provenance register. It separates independent or platform-observed evidence from owner-confirmed facts, client-confirmed outcomes and company-authored material. Inclusion does not turn a source into an endorsement.",
    "classificationDefinitions": {
        "official_first_party": "Published and controlled by Brand Design Ltd.",
        "owner_confirmed": "Confirmed by the company owner; no independent public verification is claimed.",
        "client_confirmed": "Outcome or relationship confirmed by the named client and documented in the linked case study.",
        "platform_observed": "Fact or review count visible on the named third-party platform.",
        "professional_association_profile": "Identity or membership profile hosted by a professional association; not an award or recommendation.",
        "editorially_accepted_founder_authored": "Founder-authored material accepted and published by an external editor; not an independent ranking or review.",
        "third_party_hosted_company_submitted": "Company-authored material hosted on a third-party site; not independent editorial validation.",
        "external_publication": "Article published by an external publisher that mentions Brand Design Ltd.; not a verification of the transaction.",
        "registry_mirror": "Third-party mirror of a public corporate record; use the official registry for legal due diligence.",
        "private_source": "Evidence held privately and not independently inspectable from the public URL set.",
        "official_program_records_reviewed": "Official program correspondence and authenticated account records have been reviewed. This confirms the stated account status; it does not claim an independently inspectable public directory listing."
    },
    "identity": {
        "legalName": "Brand Design Ltd.",
        "legalNameBg": "БРАНД ДИЗАЙН ЕООД",
        "companyNumber": "207641555",
        "registrationDate": "2023-12-20",
        "headquarters": "Varna, Bulgaria",
        "founder": "Nikola Mishev",
        "sources": [
            {
                "name": "Brand Design Ltd. company profile",
                "url": "https://branddesign.ltd/company.md",
                "evidenceClass": "official_first_party",
                "independentEndorsement": false
            },
            {
                "name": "Bulgarian Design Group member profile",
                "url": "https://bdg.bg/members/branddesignltd/",
                "evidenceClass": "professional_association_profile",
                "independentEndorsement": false
            },
            {
                "name": "Public company-record mirror",
                "url": "https://papagal.bg/eik/207641555/bed2",
                "evidenceClass": "registry_mirror",
                "independentEndorsement": false
            }
        ]
    },
    "experience": {
        "founderPracticeSince": 2004,
        "founderPracticeProjectsOver": 200,
        "companyFounded": 2023,
        "evidenceClass": "owner_confirmed",
        "independentEndorsement": false,
        "note": "The 22 years describe Nikola Mishev's professional practice since 2004, as of 2026. They are not the age of Brand Design Ltd., which was registered in 2023.",
        "founderExperienceYears": 22,
        "experienceAsOfYear": 2026
    },
    "reviewEvidence": {
        "uniqueAggregate": {
            "status": "historical_snapshot_requires_deduplication",
            "currentSummary": "Clutch: 3 published reviews. Google, as observed on 2026-08-21: 21 ratings and 19 written reviews",
            "sourcesBelowAreSeparateObservations": true
        },
        "sources": [
            {
                "id": "google",
                "label": "Google Business Profile",
                "ratingValue": "5.0",
                "observedRatingCount": 21,
                "observedWrittenReviewCount": 19,
                "public": true,
                "url": "https://www.google.com/maps/place/BRAND+DESIGN+LTD/",
                "evidenceClass": "platform_observed"
            },
            {
                "id": "clutch",
                "label": "Clutch",
                "ratingValue": "5.0",
                "observedRatingCount": 3,
                "observedWrittenReviewCount": 3,
                "public": true,
                "url": "https://clutch.co/profile/brand-design-0",
                "evidenceClass": "platform_observed"
            },
            {
                "id": "oink",
                "label": "OINK",
                "ratingValue": "5.0",
                "observedRatingCount": 1,
                "observedWrittenReviewCount": 1,
                "public": true,
                "url": "https://www.oink.bg/biz/brand_design_ltd",
                "evidenceClass": "platform_observed"
            },
            {
                "id": "sortlist",
                "label": "Sortlist",
                "ratingValue": "5.0",
                "observedRatingCount": 1,
                "observedWrittenReviewCount": 1,
                "public": true,
                "url": "https://www.sortlist.com/agency/brand-design-ltd",
                "evidenceClass": "platform_observed"
            },
            {
                "id": "viber",
                "label": "Viber",
                "ratingValue": "5.0",
                "observedRatingCount": 2,
                "observedWrittenReviewCount": 2,
                "public": false,
                "url": null,
                "evidenceClass": "private_source"
            }
        ]
    },
    "officialChannels": [
        {
            "name": "LinkedIn",
            "url": "https://www.linkedin.com/company/brand-design-ltd"
        },
        {
            "name": "Facebook",
            "url": "https://www.facebook.com/branddesign.ltd/"
        },
        {
            "name": "Instagram",
            "url": "https://www.instagram.com/branddesign.ltd/"
        },
        {
            "name": "TikTok",
            "url": "https://www.tiktok.com/@branddesign.ltd"
        },
        {
            "name": "YouTube",
            "url": "https://www.youtube.com/@BrandDesignLtd"
        },
        {
            "name": "Reddit",
            "url": "https://www.reddit.com/user/BrandDesignLtd/"
        }
    ],
    "externalProfiles": [
        {
            "name": "Google Business Profile",
            "url": "https://share.google/N1hnhMzeph9Zvumb3",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "Clutch",
            "url": "https://clutch.co/profile/brand-design-0",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "The Manifest",
            "url": "https://themanifest.com/company/brand-design-0",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "OINK",
            "url": "https://www.oink.bg/biz/brand_design_ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "Sortlist",
            "url": "https://www.sortlist.com/agency/brand-design-ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "TechBehemoths",
            "url": "https://techbehemoths.com/company/brand-design-ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "GoodFirms",
            "url": "https://www.goodfirms.co/company/brand-design-ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "DesignRush",
            "url": "https://www.designrush.com/agency/profile/brand-design-ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "Trustindex",
            "url": "https://www.trustindex.io/reviews/branddesign.ltd",
            "evidenceClass": "platform_observed"
        },
        {
            "name": "mcpmetrics — independent MCP reliability monitor",
            "url": "https://mcpmetrics.io/servers/ltd-branddesign-commerce",
            "evidenceClass": "platform_observed",
            "independentEndorsement": false,
            "subject": "https://branddesign.ltd/mcp",
            "observedSince": "2026-09-18",
            "observedOn": "2026-09-23",
            "observation": "63 of 63 probes answered since 2026-09-18; protocol era dual-era with 2026-07-28 supported alongside 2025-11-25, 2025-06-18 and 2025-03-26; schema score 100; agent readability score 85.",
            "note": "Automated third-party measurement on the monitor's own schedule; figures change with every run."
        }
    ],
    "publications": [
        {
            "name": "Архитектура на доверието",
            "publisher": "Forbes Bulgaria",
            "url": "https://forbesbulgaria.com/2026/08/19/arhitektura-na-doverieto/",
            "authorProfile": "https://forbesbulgaria.com/author/nikolamishev/",
            "datePublished": "2026-08-19",
            "evidenceClass": "editorially_accepted_founder_authored",
            "commercialPlacement": false,
            "commercialPlacementVerification": "owner_confirmed",
            "editorialProcess": "The founder sent an unsolicited article idea directly to an editor; the idea was accepted and published without a placement fee.",
            "relationshipToBrand": "The author is the founder of Brand Design Ltd.; the article names the agency and cites its medical-spa AI-visibility study.",
            "independentRankingOrReview": false
        },
        {
            "name": "Следващият ви клиент е AI – готов ли е брандът ви?",
            "publisher": "iBusiness.bg",
            "url": "https://www.ibusiness.bg/%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D0%B8/%D1%81%D0%BB%D0%B5%D0%B4%D0%B2%D0%B0%D1%89%D0%B8%D1%8F%D1%82-%D0%B2%D0%B8-%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82-%D0%B5-ai-%E2%80%93-%D0%B3%D0%BE%D1%82%D0%BE%D0%B2-%D0%BB%D0%B8-%D0%B5-%D0%B1%D1%80%D0%B0%D0%BD%D0%B4%D0%B0-%D0%B2%D0%B8",
            "evidenceClass": "third_party_hosted_company_submitted",
            "independentRankingOrReview": false
        },
        {
            "name": "The New Visibility: Why Professional Firms Must Optimise for AI Agents, Not Just Search",
            "publisher": "DokuTrak",
            "url": "https://dokutrak.com/blog/new-visibility-professional-firms-ai-agents",
            "datePublished": "2026-09-29",
            "evidenceClass": "external_publication",
            "relationshipToBrand": "The article mentions Brand Design Ltd. as an example of agentic commerce for services.",
            "independentRankingOrReview": false,
            "transactionVerification": false
        }
    ],
    "ownedMedia": [
        {
            "name": "Споменава ли AI вашия бранд? Тест за AI видимост",
            "platform": "YouTube",
            "url": "https://www.youtube.com/watch?v=Ib_wYRuOW-s",
            "channel": "https://www.youtube.com/@BrandDesignLtd",
            "evidenceClass": "official_first_party",
            "relationshipToBrand": "The first video on the official Brand Design Ltd. channel; it is a concise first-party explanation of the AI-visibility thesis already developed in the editor-accepted Forbes Bulgaria column and supported there by the agency's medical-spa study. The external article provides context for the video, not the other way round.",
            "independentEndorsement": false
        }
    ],
    "research": [
        {
            "name": "AI visibility of Bulgaria's certified medical spa centres",
            "url": "https://branddesign.ltd/ai-visibility-medical-spa-bulgaria",
            "evidenceClass": "official_first_party",
            "externalUse": "Cited in the founder's Forbes Bulgaria article",
            "externalUseUrl": "https://forbesbulgaria.com/2026/08/19/arhitektura-na-doverieto/"
        },
        {
            "name": "B2A Agentic Commerce Implementation Record",
            "url": "https://doi.org/10.5281/zenodo.22767915",
            "evidenceClass": "third_party_hosted_company_submitted",
            "repository": "Zenodo (CERN)",
            "version": "1.3",
            "versionDoi": "https://doi.org/10.5281/zenodo.22878834",
            "datePublished": "2026-09-21",
            "license": "https://creativecommons.org/licenses/by/4.0/",
            "authorOrcid": "https://orcid.org/0009-0002-1063-6857",
            "note": "Dated technical record of the working agentic-commerce system and a successful externally initiated, publicly verifiable production run. The first URL is the concept DOI and always resolves to the latest version; the version DOI pins 1.3."
        }
    ],
    "partnerships": [
        {
            "name": "Hostinger Partner Program",
            "url": "https://www.hostinger.com?REFERRALCODE=branddesign",
            "evidenceClass": "owner_confirmed",
            "independentPublicDirectoryVerification": false
        },
        {
            "name": "NitroPack Agency Program",
            "url": "https://nitropack.io/solutions/agency/",
            "evidenceClass": "owner_confirmed",
            "independentPublicDirectoryVerification": false
        },
        {
            "name": "OpenAI Select Partner",
            "url": "https://openai.com/business/partners/",
            "dateAnnounced": "2026-08-27",
            "announcementUrlEn": "https://branddesign.ltd/press#openai-select-partner-title",
            "announcementUrlBg": "https://branddesign.ltd/bg/press#openai-select-partner-title",
            "evidenceClass": "official_program_records_reviewed",
            "independentPublicDirectoryVerification": false,
            "dateSource": "Existing published Brand Design Press announcement, EN/BG; read-only source snapshot 2026-09-08. The OpenAI URL describes the program, not an independent directory listing of Brand Design.",
            "status": "active",
            "tier": "Select",
            "partnerId": "OPN-6BGR",
            "verifiedOn": "2026-09-22",
            "verificationBasis": [
                "official_program_email",
                "authenticated_partner_portal"
            ],
            "verificationNote": "Official OpenAI program correspondence and the authenticated partner portal were reviewed. The portal confirms active Select status and the partner identifier. Underlying account records are private.",
            "publicProgramUrlRole": "general_program_information",
            "publicPartnerLocatorUrl": null
        }
    ],
    "clientConfirmedCaseStudies": [
        {
            "name": "Grand Hotel Pomorie",
            "url": "https://branddesign.ltd/work/grand-hotel-pomorie",
            "urlBg": "https://branddesign.ltd/bg/work/grand-hotel-pomorie",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "Maria Lozanova",
            "url": "https://branddesign.ltd/work/maria-lozanova",
            "urlBg": "https://branddesign.ltd/bg/work/maria-lozanova",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "Stage Design BG",
            "url": "https://branddesign.ltd/work/stagedesign-bg",
            "urlBg": "https://branddesign.ltd/bg/work/stagedesign-bg",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "Wedding Seasons",
            "url": "https://branddesign.ltd/work/wedding-seasons",
            "urlBg": "https://branddesign.ltd/bg/work/wedding-seasons",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "KetraShop",
            "url": "https://branddesign.ltd/work/ketrashop",
            "urlBg": "https://branddesign.ltd/bg/work/ketrashop",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "AiSiktir.app",
            "url": "https://branddesign.ltd/work/ai-siktir",
            "urlBg": "https://branddesign.ltd/bg/work/ai-siktir",
            "evidenceClass": "client_confirmed",
            "independentEndorsement": false
        },
        {
            "name": "Francophonie Plovdiv",
            "url": "https://branddesign.ltd/work/francophonie-plovdiv",
            "urlBg": "https://branddesign.ltd/bg/work/francophonie-plovdiv",
            "evidenceClass": "supplied_reports_and_documented_observations",
            "independentEndorsement": false,
            "results": {
                "headline": "96/100 client website readiness; mobile Lighthouse 65→90",
                "summary": "Francophonie Plovdiv (2026): original client website automated readiness 54/100; separate working-copy milestones 45→70→88; later client production result 96/100. Mobile Lighthouse Performance 65→90, LCP 17.277→3.5 s, Accessibility 93→100. Dates and measurement conditions: https://branddesign.ltd/work/francophonie-plovdiv. Documented AI-answer observations are not future ranking guarantees.",
                "audit": {
                    "scale": 100,
                    "metric": "automated website readiness audit score",
                    "baseline": {
                        "score": 54,
                        "date": "2026-08-21",
                        "environment": "original client production website"
                    },
                    "workingStages": [
                        {
                            "score": 45,
                            "date": "2026-08-22",
                            "environment": "working copy"
                        },
                        {
                            "score": 70,
                            "date": "2026-08-23",
                            "environment": "working copy"
                        },
                        {
                            "score": 88,
                            "date": "2026-08-24",
                            "environment": "working copy at handover"
                        }
                    ],
                    "final": {
                        "score": 96,
                        "date": "2026-09-07",
                        "environment": "client production website"
                    },
                    "evidenceClass": "supplied dated reports; project chronology confirmed by the client",
                    "measurementBoundary": "This automated technical-readiness score is not a Google score, search position or count of AI recommendations. The original client website and the intermediate working copy are identified separately, not presented as one identical measurement environment. The sample report recommends a single JSON-LD block. Multiple blocks are not inherently an error; that recommendation is not a validity requirement.",
                    "historicalNoteSource": "https://developers.google.com/search/docs/appearance/structured-data/sd-policies#multiple-items"
                },
                "lighthouse": {
                    "formFactor": "mobile",
                    "evidenceClass": "two saved Lighthouse reports supplied and confirmed for the project",
                    "baseline": {
                        "date": "2026-08-22",
                        "performance": 65,
                        "accessibility": 93,
                        "bestPractices": 100,
                        "seo": 100,
                        "lcpSeconds": 17.277
                    },
                    "final": {
                        "date": "2026-08-27",
                        "performance": 90,
                        "accessibility": 100,
                        "bestPractices": 100,
                        "seo": 100,
                        "lcpSeconds": 3.5,
                        "fcpSeconds": 1.7,
                        "speedIndexSeconds": 2.7,
                        "tbtMilliseconds": 0,
                        "cls": 0.002
                    },
                    "measurementBoundary": "Two dated mobile measurements, before and after the work; the final measurement was made on the client hosting after migration. These are project snapshots, not a controlled experiment isolating one individual change."
                },
                "existingClientReputation": {
                    "google": {
                        "rating": 5,
                        "ratingScale": 5,
                        "reviewCount": 84,
                        "verifiedAt": "2026-09-07",
                        "source": "Google Maps",
                        "evidenceClass": "direct platform observation"
                    },
                    "facebook": {
                        "recommendationPercent": 100,
                        "recommendationCount": 69,
                        "source": "Facebook",
                        "observedPeriod": "during implementation",
                        "historical": true
                    },
                    "attribution": "Existing client reputation brought into a clear, verifiable presentation; these are not new reviews generated by Brand Design Ltd."
                },
                "delivery": {
                    "handoverDate": "2026-08-24",
                    "additionalBrandDesignWorkAfterHandover": false,
                    "finalResultContext": "The later production result reflects the completed work and external information corrected by the client, without additional Brand Design Ltd. work after handover."
                },
                "aiObservation": {
                    "environments": 4,
                    "observedByDayAfterIntervention": 2,
                    "queryScope": "Broad searches for French courses and lessons across Bulgaria",
                    "evidenceImage": "/img/Francophonie/case-ai-results.webp",
                    "evidenceClass": "documented screenshots of real AI answers",
                    "permanentRecommendationGuaranteed": false,
                    "measurementBoundary": "A specific early observation; it does not guarantee future answers, fixed rankings or the same result for every query, and does not isolate the causal contribution of an individual file or change."
                },
                "source": "https://branddesign.ltd/work/francophonie-plovdiv",
                "sourceBg": "https://branddesign.ltd/bg/work/francophonie-plovdiv",
                "clientReview": {
                    "@type": "Review",
                    "name": "SEO, Branding & Social Media Mktg for French-Language Center",
                    "reviewBody": "They have excellent communication skills witch was a huge difference from my previous experience.",
                    "inLanguage": "en",
                    "author": {
                        "@type": "Person",
                        "name": "Anonymous"
                    },
                    "publisher": {
                        "@type": "Organization",
                        "name": "Clutch",
                        "url": "https://clutch.co/profile/brand-design-0#reviews"
                    },
                    "datePublished": "2026-08-26",
                    "reviewRating": {
                        "@type": "Rating",
                        "ratingValue": "5.0",
                        "bestRating": "5",
                        "worstRating": "1"
                    },
                    "url": "https://clutch.co/profile/brand-design-0#reviews",
                    "itemReviewed": {
                        "@type": "Organization",
                        "name": "Brand Design Ltd.",
                        "url": "https://branddesign.ltd"
                    }
                }
            }
        }
    ],
    "portfolioVerification": {
        "url": "https://branddesign.ltd/clients",
        "publishedReciprocalLinks": 23,
        "evidenceClass": "official_first_party",
        "note": "The hub lists 23 active client websites. On 2026-09-27, all 23 displayed a reciprocal credit traced to branddesign.ltd directly or via a permanent legacy-domain redirect. This is a dated observation, not a guarantee that every listed domain remains live.",
        "documentedProjects": 23,
        "inactiveHistoricalProjects": 0,
        "restrictedCurrentChecks": 0,
        "verifiedOn": "2026-09-27"
    },
    "canonicalResources": {
        "companyProfile": "https://branddesign.ltd/company.md",
        "knowledgeGraph": "https://branddesign.ltd/.well-known/brand-knowledge-graph.json",
        "reviewsHub": "https://branddesign.ltd/reviews",
        "portfolioHub": "https://branddesign.ltd/clients",
        "evidenceRegister": "https://branddesign.ltd/.well-known/brand-evidence.json",
        "agenticCommerceService": "https://branddesign.ltd/agentic-commerce",
        "fullStackPackage": "https://branddesign.ltd/full-stack",
        "agentCommerceDiscovery": "https://branddesign.ltd/.well-known/agent-commerce.json",
        "verifiedProductionRun": "https://api.dothat.quest/api/verifications/qst_44e153fc16fe3fa91520e5f6922ae4c9",
        "signedProductionProof": "https://api.dothat.quest/api/proofs/qst_44e153fc16fe3fa91520e5f6922ae4c9"
    }
}