About
In a crowded market, clarity beats noise.
Brand Design Ltd. is a branding and B2A agency in Varna, Bulgaria. Its founder, Nikola Mishev, has been building brands professionally since 2004.
We connect the brand, verifiable information, the product offer and AI commerce in one coherent business system. Since August 2026 we have been an OpenAI Select Partner.
- Registered
- 2023, Varna
- Founder
- Nikola Mishev
- Practice
- 22 years, since 2004
- Status
- OpenAI Select Partner
Founder
Nikola Mishev
Founder & Creative Director
Nikola Mishev founded Brand Design Ltd. in 2023 and serves as its Creative Director. He has 22 years of professional experience, since 2004.
His practice spans brand strategy, visual identity, web design, print, advertising and digital systems for clients in Bulgaria, the EU and other markets. He now develops that foundation into complete B2A systems connecting the brand, verifiable information, the offer, testing and AI commerce.
He writes a column for Forbes Bulgaria. His August 2026 article “Architecture of Trust” (in Bulgarian) draws on our study of the AI visibility of Bulgaria’s certified medical spa centres.
Nikola leads the client work himself. You can review the professional background of the person responsible for the direction of your project.
Google and AI systems do the same job in the market: they read the question, find the candidates, weigh relevance and trust, and choose what to show. Google shows its ranking as a list. An AI answer hides it.
Three terms, no more.
01 · SEO
Being read: access to the site, content, relevance and authority.
02 · GEO
Optimising content, facts and evidence for accurate representation in AI answers, then measuring mentions, descriptions and cited sources for defined questions and systems.
03 · B2A
The market in which AI agents discover, compare, choose and increasingly act on people’s behalf.
AEO, LLMO, AIO and “AI SEO” regroup existing work under new names. We do not sell them as new disciplines.
Work starts with measurement: what each AI system says, whom it names and why, which sources it reads. Only then come presence in those sources, one consistent description everywhere, an accessible and convincing site, outside proof and a new measurement.
22
Years of the founder’s practice. Since 2004.
200+
Projects in the founder’s practice.
5.0
Google rating. 21 ratings as of 21 August 2026.
How we got here.
The practice begins
Nikola Mishev
Nikola begins building brands professionally. His practice now counts more than 200 projects.
2004
Brand Design Ltd.
Registered in Varna, 20.12.2023
The founder’s practice becomes an agency with a name of its own.
2023
B2A
The first articles
We start writing about B2A while the abbreviation is still often read as Business‑to‑Administration rather than business to agent.
04.2026
AI visibility study
50 certified medical spa centres
We put 20 questions in two languages to four AI systems and record whom they name and which sources they cite.
07.2026
OpenAI Select Partner
Announced on 27.08.2026
We receive OpenAI Select Partner status. The same month Forbes Bulgaria publishes Nikola’s article “Architecture of Trust”.
08.2026
Agentic commerce
First real purchase, 15.09.2026
Our services can be ordered and paid for by an AI agent with no person on our side. On 21 September an outside participant’s agent, given no merchant name, domain or checkout link, finds the test offer on its own and completes a EUR 0.99 purchase.
09.2026
Six connected services, with agentic commerce on top.
We start with the business need and build on what is already in place.
Logo design, visual and verbal identity, web development, print and outdoor advertising, video and 3D are disciplines within B2A Brand. A clearly scoped project can start directly from a brief, without a mandatory preliminary audit.
Where to check our claims.
Every row leads to the source: the programme, the publication, the case or the platform that holds the reviews.
Right from our initial discussions, Nikola took the time to truly understand my vision and goals for the website. His ability to translate my ideas into a visually stunning and highly functional website was truly remarkable. Throughout the entire process, Nikola maintained open and clear communication, ensuring that I was kept informed every step of the way.
Website
Subscriptions beat the forecasts in the very first month after the new system.
We have been working with Brand Design Ltd. for years. People with extensive experience, exceptional imagination, designers who are always up to date with the latest trends. One of the few designers who listen to their client and make adjustments until things turn out the way the client likes. I highly recommend!
I am extremely satisfied with the work of BRAND DESIGN studio and Nikola Mishev personally. They did a perfect job in creating the website for my podcast studio. Everything was completed on time, and Nikola constantly came up with new ideas and suggestions that made the final result even better than expected. Professionalism, creativity and attention to detail.
Website
I am extremely satisfied with BRAND DESIGN LTD's services. The team is very reliable and meets all deadlines. They built a great website, handled a successful redesign, and managed effective Google advertising. Highly recommend!
Exceptional professionalism, precision and integrity! It's a true pleasure to work with a team that knows what it's doing and does it with quality!
Highly recommend! The website project was completed with quality, reliability and on time. I always receive support whenever needed.
Niki is very polite and always ready to help! Works fast and clean. I'm very pleased with my website made by him.
Extremely creative in building websites. Delivery within reasonable timeframes at good prices. I wholeheartedly recommend!
Nikola took care of all the branding of Competico - from conception, colors, to marketing materials. I got multiple concepts to choose from and ongoing consultation. He did an awesome job and throughout the project I had the peace of mind that I work with a PRO!
Website
Precise, reliable, with a clear vision for each project... a true professional!
The designs are very good!
Fast and professional work with quality!
I am extremely satisfied with the services! Everything was created and delivered exactly as I wanted, within the promised deadlines! We will definitely work together again!
Highly recommend. Our collaboration was very fruitful and creative. From logo design to website, with measurable efficiency. I will never stop recommending them.
Great work, timely execution of individual elements, very good ideas. Well done!
Very happy! Attitude, understanding, price, deadline — everything! I wish you success and more people like you. (I am generally a rather demanding customer, but you managed to charm me!)
Professionalism, quality of service, a feel for precise work and accuracy. I recommend!!
I am extremely satisfied with the work! I approached them with a fairly ambitious task — to improve my website, make it more user-friendly and add functionality such as filters that I had wanted for a long time. The result exceeded my expectations!
I'm impressed by their integrity and professionalism. I'd highly recommend them! I'll be entrusting my projects to this company again.
An exceptional professional. I recommend him wholeheartedly!
Working with Nikola Mishev is a real pleasure and a relief for someone like me, who does not understand technical things but has a clear vision of how she wants her presence online to look.
The quality and innovative solutions for my business were impressive.
They have excellent communication skills witch was a huge difference from my previous experience.
Brand Design Ltd has learned our business model in no time and suggested the best possible solutions.
Do you have a clear goal?
Business Audit is the expert diagnostic route for complex or unclear tasks. A clearly scoped logo, website or other project can start directly after a brief. You can commission the audit on its own. Brand optimisation includes the audit, an action plan, implementation and before/after measurements within the agreed scope; the included audit is not charged again as a separate service.
