AI SEO
AI SEO is the name many people use when they search for one need: to be found both on Google and in AI answers. Google now answers directly in AI Overviews and AI Mode, while ChatGPT and Perplexity search the web on the customer’s behalf.
We cover that need with two disciplines, SEO and GEO, in the B2A Brand Signal service.
What changed in search
Customers type whole questions rather than keywords and get a ready answer with a few names. The click to a website comes after the answer, if it comes at all. So being on the first page is no longer enough. You have to be in the answer itself.
Different AI systems read different sources
In our study, Gemini mentions Grand Hotel Pomorie in 17 of 20 answers and Perplexity in 2 of 20. Gemini reads Google’s index, where the hotel has ranked strongly for years. Perplexity builds its own search and reaches platforms and intermediaries. That is why SEO helps with some AI systems, while with others the external sources decide.
SEO and GEO together
SEO ranks your website on Google and gives the AI systems that read Google a good source. GEO arranges the facts and the proof AI uses to decide whether to mention you and how. In B2A Brand Signal we do both together: technical SEO, agreed facts, corrections to your website and profiles, and dated checks of the answers.
Who it is for
For businesses whose customers ask AI before they choose: hotels and spa centres, online shops, professional services and training companies. Our clients include businesses from all of these fields, and we run projects remotely across Bulgaria.
How we start
First you run the free website check. If you want a fuller picture, we carry out a Business Audit. Then B2A Brand Signal starts with a dated measurement of the answers, continues with the corrections and ends with a new measurement that we compare with the first one.
Price
The website check is free. The Business Audit costs €200 one-time. B2A Brand Signal costs €1000 one-time. Project payments: 50% advance before work starts and 50% final payment on completion. If you have already paid for a Business Audit, you do not pay for it again.
Related topics
Frequently asked questions
Is AI SEO different from SEO?
AI SEO is not a separate discipline but a name for the need to be found in AI answers too. In practice it is SEO and GEO together.
Will SEO disappear because of AI?
No. Many AI systems search the web first and take the best results. Weak SEO means fewer chances that AI reaches you.
What are Google AI Overviews and AI Mode?
AI Overviews are the answer Google shows above the results. AI Mode is a separate tab where Google holds a conversation and suggests sources. Both choose which websites to cite.
How is your approach different?
We measure on a recorded date and keep the unedited answers, so the result can be checked rather than taken on trust. The method is public in our study of the medical spa centres.
How much does it cost?
B2A Brand Signal costs €1000 one-time. The website check is free and the Business Audit costs €200.