B2A Marketing & Algorithmic Positioning
Traditional strategy defines where you stand; algorithmic strategy defines if you’re seen at all. We make your brand the logical choice for autonomous AI agents.
From B2C to B2A.
For thirty years marketing optimised for one buyer: a human with attention and a scroll wheel. That buyer is being replaced. By 2027, agentic AI will be doing a large share of the research, comparison and pre-purchase work that consumers used to do themselves. These agents don’t read mood boards or remember jingles. They read structured data, citations, and rankings inside Large Language Models.
B2A — Business-to-Agent — marketing positions your brand so AI agents recommend you when a human asks “what should I buy?”. The shelf has moved. We make sure your product is on it.
How algorithmic positioning works.
LLM Visibility Auditing
We test how every major LLM describes your brand, your category and your competitors — surfacing every inaccuracy, omission and disadvantageous framing.
Structured Data Engineering
We engineer the machine-readable layer of your site so crawlers and LLMs capture your product, pricing, reviews and authority correctly — not guess.
Algorithmic Content Strategy
We produce the kind of content LLMs are trained on and cite from: primary data, original research, clearly attributable expert opinion.
Agent Conversion Optimisation
We redesign the key conversion surfaces of your site so an autonomous agent can compare, qualify and complete a task on behalf of its human — cleanly and without friction.
Our positioning playbook.
01 — Audit
We benchmark your current AI visibility across ChatGPT, Perplexity, Gemini, Claude and Copilot. Numbers, not impressions.
02 — Correct
We fix factual errors, outdated claims, and competitor hallucinations already living inside the models.
03 — Rank
We build the structured data, citations and authority content that makes your brand the default recommendation.
04 — Monitor
We track rank movement weekly inside every major LLM and adjust as the models evolve.
B2A Marketing
B2A Marketing
B2A Marketing
B2A Marketing
Results clients typically see
3×
More AI citations
Clients optimized for AI search appear consistently in ChatGPT, Perplexity, and Gemini responses within 60 days.
0→Top 3
AI assistant ranking
Brand goes from completely absent to top-3 positioning in AI-generated industry recommendations.
40%
More qualified leads
Visitors referred by AI assistants convert at significantly higher rates — they arrive pre-educated about your offer.
2 weeks
Time to first AI mentions
Structured brand data, llms.txt, and AI-optimized content start driving mentions within the first two weeks.
FAQ
It is measurable behaviour right now. A growing share of product research already happens through ChatGPT, Perplexity and integrated AI search. Whatever the label, the question is whether your brand shows up when an agent answers — or doesn’t.
SEO optimises for ranking on a results page a human will scan. B2A optimises for being embedded inside the answer itself. Different surface, different signals, different technical layer. The two overlap; they don’t replace each other.
Yes — through structured data, authoritative citations, training-data seeding and, when appropriate, direct feedback to model providers. We don’t promise outcomes we can’t measure; we show you the rank movement in your own dashboard.
LLM visibility shifts in weeks, not months, once the data layer is corrected. Deeper topical authority builds over 3–6 months. We report weekly.
Is your brand visible to the agents buying for your customers?
Let’s find out. We’ll run a free 10-prompt LLM visibility audit and walk you through the gap.
Let's Talk