AI Brand Protection & Crisis Management
We audit how LLMs describe your brand, correct AI hallucinations, and defend against deepfakes. Your reputation stays consistent, authoritative, and impossible to manipulate.
Your reputation now lives inside models you don’t control.
In the old world, a brand crisis was a news cycle you could ride out. In the new one, the lie persists — fossilised inside training data, repeated every time someone asks an LLM about you, amplified by a deepfake no journalist will fact-check.
AI brand protection is the discipline of auditing how Large Language Models describe you, correcting hallucinations before they harden, and defending the real you against synthetic attacks. Always on, because the models never sleep.
Four defensive layers.
LLM Auditing
We continuously probe ChatGPT, Claude, Gemini, Perplexity and regional models to see what they tell the world about your brand. Every inaccuracy gets logged, scored, and queued for correction.
Hallucination Correction
When a model invents a fact — a non-existent lawsuit, a wrong founder, a fabricated price — we produce the authoritative counter-content and, where possible, feed it directly to the model provider.
Deepfake Defense
We monitor for synthetic audio, video and image impersonations. When one surfaces, playbooks are already ready: detection evidence, platform takedowns, official statements, legal support.
Crisis Response Protocols
A pre-agreed response architecture: what counts as an incident, who decides, what we say on every channel within the first 90 minutes. No scrambling.
Always-on, not only in crisis.
01 — Baseline
We establish how every major model currently represents your brand, factually and emotionally. Numbers and narrative.
02 — Harden
We build the citable counter-content, structured data and model feedback loops that prevent tomorrow’s hallucination.
03 — Monitor
24/7 multi-model, multi-channel monitoring — with alerting tuned to your tolerance for noise vs speed.
04 — Respond
When something breaks — deepfake, hallucination, coordinated attack — the protocol is already written and the assets are already built.
Brand Protection
Brand Protection
Brand Protection
Brand Protection
Results clients typically see
24/7
Automated monitoring
AI scans thousands of platforms, marketplaces, and social channels continuously — no manual checks needed.
47
Violations caught in month 1
Average number of unauthorized brand usages detected in the first 30 days of active monitoring.
4h
Average response time
From detection to documented takedown request — down from the industry average of 3–5 business days.
92%
Takedown success rate
Documented, AI-generated evidence packages dramatically improve the success rate of infringement claims.
FAQ
Often, yes. Through a combination of authoritative structured data, citable counter-content, and direct feedback to model providers, we routinely correct hallucinations within one model release cycle. We report the before-and-after as measured output, not hope.
Any synthetic media that misrepresents a real person at your company, a real event, or a real product. We set the threshold with you: some clients want to know about every impersonation, others only about ones with meaningful reach.
Our standard SLA is first holding statement within 90 minutes, full response package within 4 hours. That assumes the protocol has been set up in advance — which is the entire point of signing up before the crisis.
No. We are the AI-specific layer that sits underneath traditional PR and legal. When a journalist calls, your PR team handles it. When ChatGPT tells a million people something wrong, we handle that.
What are ChatGPT and Perplexity telling the world about your brand right now?
Let us show you. We’ll run a free 5-model audit and walk you through what we find — good, bad, and fabricated.
Let's Talk