AI Market Research & Digital Twins
Before you launch, know how it lands. We engineer AI “digital twin” personas that simulate real customers — predicting market reactions in hours, not months.
Test your idea on thousands of customers before they exist.
Focus groups cost weeks, flatter the brief and give you six opinions. Surveys scale, and lie. The customer you most need to hear from — the one who would never click the link — is the one you never reach.
Digital twins solve this. We engineer synthetic personas — LLM-powered agents grounded in real demographic, psychographic and behavioural data — and run your concepts, packaging, campaigns and pricing through thousands of them. Predictions in hours, with reasoning attached.
What a digital twin can do.
Persona Engineering
We build custom synthetic personas trained on your category, your region, your actual buyer data — not generic templates. The closer to your market, the sharper the signal.
Concept Testing at Scale
Run every variant of a campaign, name, pack, or landing page past thousands of personas in parallel. See which resonates, which confuses, which offends — before a single euro of media.
Market Simulation
Simulate launches under different pricing strategies, competitor reactions, and economic conditions. Stress-test the plan, not your quarter.
Sentiment & Reaction Analysis
Each persona returns structured reactions plus open-ended commentary. We surface the objections, misunderstandings, and points of delight with line-level evidence.
From brief to decision, in under a week.
01 — Brief
We align on the decision you need to make and the variables you want tested.
02 — Engineer
We build or adapt a persona population matched to your target segments, grounded in data.
03 — Simulate
We run the test in parallel — typically thousands of persona interactions — and analyse output.
04 — Report
Clear ranking of variants, reasoning per segment, and a recommendation you can act on the same week.
Digital Twins
Digital Twins
Digital Twins
Digital Twins
Results clients typically see
10×
Faster competitive analysis
Full competitor landscape mapped in 48 hours — work that previously took 3–4 weeks of manual research.
7+
New market segments found
AI pattern recognition typically surfaces 5–10 underserved niches human analysts overlook in standard audits.
Real-time
Market signal monitoring
Continuous tracking of competitor moves, pricing shifts, and sentiment changes — not quarterly snapshots.
85%
Prediction accuracy
AI trend models trained on your specific category outperform generic market reports on 12-month forecasting.
FAQ
Without grounding, yes. Our personas are trained on real behavioural and demographic datasets and validated against known market data before they are used for predictions. The delta versus live research is typically within a few points — often better, because the synthetic population is larger and unbiased by a screener.
Not entirely — and we don’t recommend it. It replaces the 90% of research that was too expensive or too slow to run at all. Critical, strategic decisions still benefit from classical research on top of the simulation.
Yes. No real individual’s personal data is used in persona generation. We use aggregate, anonymised and synthetic datasets. Your own first-party data, if shared, stays on your infrastructure.
A standard concept or copy test: 3–5 business days from brief to reporting. Larger multi-variable simulations: 1–2 weeks.
What would you ship differently if you could test it on 10,000 customers first?
Tell us the decision you’re facing. We’ll design a simulation that gives you a defensible answer.
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