{
    "$schema": "https://branddesign.ltd/schemas/portfolio-v1.json",
    "provider": {
        "name": "Brand Design Ltd.",
        "url": "https://branddesign.ltd"
    },
    "note": "Machine-readable portfolio of the six published case studies at /work.",
    "projects": [
        {
            "id": "wedding-seasons",
            "name": "Wedding Seasons",
            "category": "Luxury Web Design + Development",
            "services_delivered": [
                "web design",
                "WordPress development",
                "WooCommerce service packages",
                "visual storytelling",
                "lead generation"
            ],
            "summary": "Custom WordPress website for a luxury wedding planning agency, combining premium visual storytelling, service packages, photography showcases and inquiry lead generation.",
            "url": "https://branddesign.ltd/work/wedding-seasons",
            "live_url": "https://weddingseasons.eu/",
            "year": 2024,
            "results": {
                "headline": "More organic inquiries than the previous site produced with paid ads.",
                "summary": "After the relaunch, Wedding Seasons receives more organic inquiries than the previous website generated while running paid Facebook and Google campaigns — a stronger inquiry flow without ongoing ad spend.",
                "measured": [
                    "Organic inquiries now exceed the volume previously achieved with paid Facebook + Google campaigns (no ongoing ad spend)."
                ],
                "source": "https://branddesign.ltd/work/wedding-seasons"
            }
        },
        {
            "id": "stagedesign-bg",
            "name": "Stage Design BG",
            "category": "Brand Refresh + Web",
            "services_delivered": [
                "brand identity refresh",
                "logo design",
                "colour system",
                "web design",
                "web development"
            ],
            "summary": "Complete brand refresh for a professional stage lighting and event production company, including a new logo, cohesive colour system and modern high-performance website.",
            "url": "https://branddesign.ltd/work/stagedesign-bg",
            "live_url": "https://stagedesignbg.com/",
            "year": 2025,
            "results": {
                "headline": "Rebuilt as a per-service lead-generation system.",
                "summary": "The new site gives real event production work a digital stage — video-led hero sections and service pages built around actual event footage. Each key service page carries a dedicated inquiry form matched to that service, so visitors inquire from the exact context that brought them there.",
                "measured": [
                    "Dedicated inquiry form on every key service page (context-matched lead capture)."
                ],
                "source": "https://branddesign.ltd/work/stagedesign-bg"
            }
        },
        {
            "id": "ketrashop",
            "name": "KetraShop",
            "category": "Brand + E-commerce",
            "services_delivered": [
                "brand identity",
                "e-commerce web design",
                "WooCommerce development",
                "content strategy"
            ],
            "summary": "Fashion e-commerce platform covering clothing, accessories, perfumes and subscription boxes, with WooCommerce, an integrated blog and SEO-driven content strategy.",
            "url": "https://branddesign.ltd/work/ketrashop",
            "live_url": "https://ketrashop.com/",
            "year": 2025,
            "results": {
                "headline": "From no e-commerce to ~400 subscription-box orders per month.",
                "summary": "KetraShop had no e-commerce website before the project. Brand Design Ltd. built the online store and subscription-box setup from scratch, including the visual category system and campaign imagery. The store now generates around 400 subscription-box orders per month; subscription sign-ups beat the client's projections in the first month and organic traffic has grown steadily since launch.",
                "measured": [
                    "~400 subscription-box orders per month after launch.",
                    "Subscription sign-ups exceeded client projections in the first month.",
                    "Organic traffic growing steadily since launch."
                ],
                "source": "https://branddesign.ltd/work/ketrashop"
            }
        },
        {
            "id": "maria-lozanova",
            "name": "Maria Lozanova Academy",
            "category": "Online Academy + LMS",
            "services_delivered": [
                "web design",
                "WordPress development",
                "LMS implementation",
                "WooCommerce course sales",
                "student dashboards",
                "AI-assisted course creation"
            ],
            "summary": "Online academy and LMS platform with course sales, student dashboards, progress tracking and OpenAI-assisted course creation in MasterStudy LMS.",
            "url": "https://branddesign.ltd/work/maria-lozanova",
            "live_url": "https://marialozanova.com/",
            "year": 2025,
            "results": {
                "headline": "105 real student registrations within 24 hours of launch.",
                "summary": "After launch, the first three courses on the new online academy generated 105 real student registrations within 24 hours. The project turned coaching expertise into a scalable platform: course sales, student dashboards, progress tracking, AI-assisted course creation, CRM lists, email templates, automations, consultation booking, brand identity, course covers, event tickets and a cinematic intro film — all working as one system.",
                "measured": [
                    "105 real student registrations within 24 hours of launch (first three courses)."
                ],
                "source": "https://branddesign.ltd/work/maria-lozanova"
            }
        },
        {
            "id": "ai-siktir",
            "name": "AiSiktir",
            "category": "AI Branding + Web + Content",
            "services_delivered": [
                "brand identity",
                "web design",
                "content strategy",
                "AI positioning"
            ],
            "summary": "AI-native brand and website launched with full B2A optimisation from day one.",
            "url": "https://branddesign.ltd/work/ai-siktir",
            "live_url": "https://aisiktir.app/",
            "year": 2026,
            "results": {
                "headline": "50+ active paying users on a multimodal AI product built end to end.",
                "summary": "AiSiktir.app is a full-stack multimodal AI product built by Brand Design Ltd. — React SPA frontend, Node.js/Express backend, MongoDB, deployed via GitHub CI/CD. A swappable multimodal pipeline serves each medium with a best-in-class model (images: FLUX, Nano Banana; video: Kling, Veo 3.1; audio: Kling, Lirya 3) behind one deliberately simple interface. As of July 2026 the product has 50+ active paying users.",
                "measured": [
                    "50+ active paying users (July 2026).",
                    "Multimodal pipeline across image, video and audio behind a single interface."
                ],
                "source": "https://branddesign.ltd/work/ai-siktir"
            }
        },
        {
            "id": "grand-hotel-pomorie",
            "name": "Grand Hotel Pomorie",
            "category": "Web Development + Booking Integration",
            "services_delivered": [
                "WordPress rebuild",
                "multilingual architecture",
                "Exely booking integration",
                "medical SPA pre-qualification",
                "AI-controlled offer pricing"
            ],
            "summary": "Multilingual WordPress rebuild and end-to-end booking integration for a five-star medical SPA hotel, including treatment pre-qualification and offer-specific seasonal pricing.",
            "url": "https://branddesign.ltd/work/grand-hotel-pomorie",
            "live_url": "https://grandhotelpomorie.com/",
            "year": 2026,
            "results": {
                "headline": "Two campaigns, hotel filled twice — each time within ten days.",
                "summary": "Zero-downtime relaunch of a live-booking five-star medical SPA property, fully localized in four languages including inside the third-party booking widget. Treatment packages are now medically pre-approved before any payment is taken, and offer prices match at checkout across all seven seasons. Verified campaign performance: the Valentine's Day campaign (1–14 February 2026) had the hotel fully booked for the 14 February peak by 10 February — all ~180 bookable rooms; a March 2026 carousel campaign filled the hotel a second time within a ten-day run.",
                "measured": [
                    "Valentine's campaign: all ~180 bookable rooms sold out for 14 February 2026, reached by 10 February.",
                    "March 2026 carousel campaign: hotel filled a second time within a ten-day run.",
                    "Zero-downtime launch on a live-booking property; four-language localization.",
                    "The ten-day March 2026 campaign returned its advertising budget more than 100× in profit — confirmed by the client.",
                    "Both campaigns were built on the hotel's Facebook community of 22,000 active followers."
                ],
                "source": "https://branddesign.ltd/work/grand-hotel-pomorie"
            }
        }
    ],
    "stats": {
        "total_projects_since_2004": 200,
        "active_year_2026": "multiple engagements ongoing",
        "client_rating_google": 5,
        "google_reviews_count": 19
    },
    "metadata": {
        "schema_version": "1.0",
        "generated": "2026-07-19T16:40:33+00:00",
        "canonical_url": "https://branddesign.ltd/portfolio.json",
        "note": "Contains all six published case studies. Additional professional projects are not exhaustively listed."
    }
}