/* Brand Design Ltd. case study body (/bg/work/brand-design, /work/brand-design).
   Brand Design Ltd. design system components, trimmed to what this page uses, scoped under .bd-bc.
   Generated from the design system bundle; change the design system, not this file, for component changes. */

/* ---------- Tokens (scoped: the site keeps its own --base, --accent ... outside .bd-bc) ---------- */
.bd-bc, .bd-bc [data-theme="dark"]{--base:#161616;--base-tint:#1c1c1c;--base-opp:#faf7f6;--accent:#daf561;--accent-ink:var(--accent);--on-accent:#161616;--t-bright:#ffffff;--t-medium:#acacac;--t-muted:#858585;--t-opp-bright:#161616;--t-opp-medium:#303030;--t-opp-muted:#585858;--mark-peach:#f9c7a4;}
.bd-bc [data-theme="light"]{--base:#faf7f6;--base-tint:#ffffff;--base-opp:#161616;--accent:#daf561;--accent-ink:#566200;--on-accent:#161616;--t-bright:#161616;--t-medium:#303030;--t-muted:#585858;--t-opp-bright:#ffffff;--t-opp-medium:#acacac;--t-opp-muted:#858585;--mark-peach:#f9c7a4;}
.bd-bc{--space-8:8px;--space-12:12px;--space-15:15px;--space-22:22px;--space-30:30px;--space-34:34px;--space-40:40px;--space-60:60px;--space-70:70px;--space-90:90px;--radius-s:10px;--radius-m:16px;--radius-l:38px;--radius-xl:60px;--radius-pill:999px;--bp-md:768px;--bp-nav:991px;--bp-lg:1200px;--bp-xl:1400px;--bp-xxl:1600px;--font-syne:"Syne", sans-serif;--font-unbounded:"Unbounded", sans-serif;--font-inter:"Inter", system-ui, sans-serif;}

/* ---------- Components ---------- */
.bd-bc { --bd-ease: cubic-bezier(0.23, 0.65, 0.74, 1.09); --bd-fast: 0.1s; --bd-medium: 0.3s; --bd-slow: 0.6s; }
.bd-icon { display: block; flex: none; }
.bd-roll { position: relative; display: inline-flex; flex-direction: column; overflow: hidden; height: 1.5em; line-height: 1.5em; }
.bd-roll > span { display: block; white-space: nowrap; transition: transform var(--bd-medium) var(--bd-ease); }
.bd-roll__b { position: absolute; top: 100%; left: 0; color: var(--accent-ink); }
.bd-slide { position: relative; display: inline-flex; overflow: hidden; width: 1em; height: 1em; }
.bd-slide .bd-icon { transition: transform var(--bd-medium) var(--bd-ease); }
.bd-slide__b { position: absolute; inset: 0; transform: translate(-110%, 110%); }
a:hover > .bd-roll > span, button:hover > .bd-roll > span { transform: translateY(-100%); }
a:hover > .bd-slide .bd-slide__a, button:hover > .bd-slide .bd-slide__a { transform: translate(110%, -110%); }
a:hover > .bd-slide .bd-slide__b, button:hover > .bd-slide .bd-slide__b { transform: translate(0, 0); }
@media (prefers-reduced-motion: reduce) {
  .bd-roll > span, .bd-slide .bd-icon, .bd-acc__arrow, .bd-btn { transition: none !important; }
  a:hover > .bd-roll > span, button:hover > .bd-roll > span { transform: none; }
  a:hover > .bd-slide .bd-slide__a, button:hover > .bd-slide .bd-slide__a { transform: none; }
}
.bd-btn:focus-visible, .bd-acc__title:focus-visible { outline: 2px solid var(--accent-ink); outline-offset: 4px; }
.bd-btn { position: relative; box-sizing: border-box; display: inline-flex; align-items: center; justify-content: center; gap: var(--space-12); height: 56px; padding: 0 var(--space-22); border-radius: var(--radius-pill); border: 2px solid transparent; font: 500 22px/1.5 var(--font-inter); text-decoration: none; cursor: pointer; white-space: nowrap; background: transparent; transition: background-color var(--bd-medium) var(--bd-ease), border-color var(--bd-medium) var(--bd-ease), color var(--bd-medium) var(--bd-ease); }
.bd-btn .bd-slide { font-size: 26px; }
.bd-btn--outline { border-color: var(--t-bright); color: var(--t-bright); }
.bd-btn--accent { background: var(--accent); border-color: var(--accent); color: var(--on-accent); }
.bd-btn--accent .bd-roll__b { color: inherit; }
.bd-btn--accent:hover { background: var(--t-bright); border-color: var(--t-bright); color: var(--t-opp-bright); }
.bd-stitle { display: flex; flex-direction: column; gap: var(--space-34); text-align: left; }
.bd-stitle__title { margin: 0; font: 700 44px/1.1 var(--font-syne); letter-spacing: -0.6px; color: var(--t-bright); }
.bd-stitle--bg .bd-stitle__title { font-family: var(--font-unbounded); font-weight: 500; }
@media (min-width: 768px) {
  .bd-stitle__title { font-size: 70px; }
}
@media (min-width: 1600px) {
  .bd-stitle { gap: 42px; }
}
.bd-acc { width: 100%; border-top: 2px solid var(--t-bright); }
.bd-acc__title { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: var(--space-22); padding: var(--space-30) 0; border: 0; background: transparent; color: var(--t-bright); text-align: left; font: inherit; cursor: pointer; }
@media (min-width: 1200px) {
  .bd-acc__title { padding: 30px 0 34px; }
}
.bd-acc__heading { display: flex; flex: 1 1 auto; align-items: baseline; justify-content: space-between; gap: var(--space-22); padding-right: var(--space-22); }
.bd-acc__label { font: 500 clamp(22px, 2.4vw, 30px)/1.15 var(--font-inter); color: var(--t-bright); }
.bd-acc__arrow { display: flex; font-size: 22px; color: var(--accent-ink); transition: transform var(--bd-medium) var(--bd-ease); }
@media (min-width: 1200px) {
  .bd-acc__arrow { font-size: 30px; }
}
.bd-acc__item.is-open .bd-acc__arrow { transform: rotate(135deg); }
.bd-acc__divider { width: 100%; height: 2px; background: var(--t-bright); }
.bd-acc__content { padding: 0 0 var(--space-30); font: 400 18px/1.6 var(--font-inter); color: var(--t-medium); max-width: 820px; }
.bd-acc__content p { margin: 0 0 12px; }
.bd-acc--nested .bd-acc__content { padding-left: clamp(16px, 3vw, 40px); border-left: 2px solid var(--accent-ink); margin-bottom: var(--space-30); padding-bottom: 0; }
@media (max-width: 767px) {
  .bd-acc__heading { display: block; padding-right: 12px; }
}
.bd-btngroup { display: flex; flex-direction: column; gap: 10px; }
@media (min-width: 576px) {
  .bd-btngroup { flex-direction: row; flex-wrap: wrap; gap: 20px; }
}
.bd-bc [data-theme] { color: var(--t-medium); }
.bd-eyebrow { display: inline-flex; align-items: center; gap: 10px; margin: 0; font: 400 22px/1.2 var(--font-inter); color: var(--t-bright); }
.bd-eyebrow__star { width: 19px; height: 19px; flex: none; }
.bd-manifest { display: flex; flex-direction: column; gap: var(--space-30); max-width: 1180px; margin: 0 auto; }
.bd-manifest--center { align-items: center; text-align: center; }
.bd-manifest__text { margin: 0; font: 400 28px/1.6 var(--font-inter); color: var(--t-bright); }
.bd-manifest__text em { font-style: normal; color: var(--accent-ink); }
.bd-manifest .bd-btngroup { margin-top: 14px; }
@media (min-width: 768px) {
  .bd-manifest__text { font-size: 44px; }
  .bd-manifest .bd-btngroup { margin-top: 20px; }
}
.bd-stats { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--space-30); }
.bd-stats__item { grid-column: span 12; height: 540px; }
@media (min-width: 768px) {
  .bd-stats__item { height: 420px; }
}
@media (min-width: 1200px) {
  .bd-stats__item--narrow { grid-column: span 5; }
  .bd-stats__item--wide { grid-column: span 7; }
}
@media (min-width: 1600px) {
  .bd-stats__item { height: 600px; }
}
.bd-stats__card { position: relative; box-sizing: border-box; display: flex; flex-direction: column; justify-content: flex-start; gap: 34px; width: 100%; height: 100%; padding: 26px 30px; border-radius: var(--radius-m); overflow: hidden; background: var(--base-tint); }
.bd-stats__card--accent { background: var(--accent); }
.bd-stats__card--paper { background: var(--base); }
@media (min-width: 768px) {
  .bd-stats__card { justify-content: space-between; gap: 0; padding: 36px 40px; border-radius: 26px; }
  .bd-stats__card--end { align-items: flex-end; text-align: right; }
}
.bd-stats__counter, .bd-stats__action { position: relative; z-index: 1; }
.bd-stats__counter { display: flex; flex-direction: column; gap: 30px; }
.bd-stats__card--end .bd-stats__counter { align-items: flex-end; }
.bd-stats__number { margin: 0; font: 500 70px/0.8 var(--font-inter); letter-spacing: -1px; color: var(--t-bright); }
@media (min-width: 1200px) {
  .bd-stats__number { font-size: 90px; }
}
@media (min-width: 1600px) {
  .bd-stats__number { font-size: 120px; }
}
.bd-stats__label { margin: 0; max-width: 250px; font: 400 18px/1.4 var(--font-inter); color: var(--t-bright); }
.bd-cta-split { display: grid; grid-template-columns: 1fr; gap: var(--space-40); align-items: center; }
@media (min-width: 992px) {
  .bd-cta-split { grid-template-columns: 7fr 5fr; gap: var(--space-60); }
}
.bd-cta-split__content { display: flex; flex-direction: column; gap: var(--space-30); }
.bd-cta-split__title { margin: 0; font: 700 44px/1.1 var(--font-syne); letter-spacing: -0.6px; color: var(--t-bright); }
[lang="bg"] .bd-cta-split__title, .bd-cta-split__title:lang(bg) { font-family: var(--font-unbounded); font-weight: 500; }
@media (min-width: 768px) {
  .bd-cta-split__title { font-size: 70px; }
}
.bd-cta-split__text { margin: 0; max-width: 620px; font: 400 18px/1.6 var(--font-inter); color: var(--t-medium); }
.bd-cta-split__media { border-radius: var(--radius-l); overflow: hidden; background: var(--base-tint); }
.bd-cta-split__media img { display: block; width: 100%; height: auto; }
@keyframes bd-spin {to { transform: rotate(360deg); }}
.bd-timeline { display: flex; flex-direction: column; }
.bd-timeline__item { display: flex; flex-direction: column-reverse; justify-content: space-between; gap: 11px; margin-top: -2px; padding: 36px 0 35px; border-top: 2px solid var(--t-bright); border-bottom: 2px solid var(--t-bright); }
.bd-timeline__item:first-child { margin-top: 0; }
.bd-timeline__data { display: flex; flex-direction: column; gap: 16px; }
.bd-timeline__title { margin: 0; font: 700 30px/1.2 var(--font-inter); color: var(--t-bright); }
.bd-timeline__source { margin: 2px 0 0; font: 400 16px/1.6 var(--font-inter); color: var(--t-muted); }
.bd-timeline__descr { margin: 0; max-width: 560px; font: 400 18px/1.6 var(--font-inter); color: var(--t-medium); }
.bd-timeline__year { margin: 0; font: 500 18px/1.6 var(--font-inter); color: var(--t-bright); white-space: nowrap; }
@media (min-width: 1200px) {
  .bd-timeline__item { flex-direction: row; padding: 60px 0 70px; gap: 30px; }
  .bd-timeline__data { gap: 28px; }
  .bd-timeline__title { font-size: 44px; }
}
@media (min-width: 1200px) and (hover: hover) and (prefers-reduced-motion: no-preference) {
  .bd-timeline__item { transition: opacity .3s ease; }
  .bd-timeline:hover > .bd-timeline__item:not(:hover) { opacity: .2; }
}
.bd-ihead { padding: 130px var(--space-30) 60px; }
@media (min-width: 768px) {
  .bd-ihead { padding: 150px var(--space-60) 80px; }
}
@media (min-width: 1200px) {
  .bd-ihead { padding-top: 136px; }
}
.bd-ihead__top, .bd-ihead__bottom { display: grid; grid-template-columns: 1fr; gap: 20px; }
.bd-ihead__bottom { margin-top: 44px; }
@media (min-width: 1200px) {
  .bd-ihead__top { grid-template-columns: 2fr 10fr; gap: 30px; }
  .bd-ihead__bottom { grid-template-columns: 2fr 6fr 4fr; gap: 30px; margin-top: 54px; }
  .bd-ihead__name { padding-top: 20px; }
}
.bd-ihead__title { margin: 0; font: 700 60px/1.1 var(--font-syne); letter-spacing: -0.6px; color: var(--t-bright); overflow-wrap: anywhere; hyphens: auto; }
:lang(bg) .bd-ihead__title { font-family: var(--font-unbounded); font-weight: 500; }
@media (min-width: 768px) {
  .bd-ihead__title { font-size: 80px; }
}
@media (min-width: 1200px) {
  .bd-ihead__title { font-size: 100px; }
}
@media (min-width: 1600px) {
  .bd-ihead__title { font-size: 120px; }
}
.bd-ihead__lead { margin: 33px 0 0; max-width: 820px; font: 400 25px/1.4 var(--font-inter); color: var(--t-bright); }
.bd-ihead__text { margin: 0; max-width: 620px; font: 400 18px/1.6 var(--font-inter); color: var(--t-medium); }
.bd-data { display: grid; grid-template-columns: 1fr; gap: 28px; margin: 44px 0 0; }
@media (min-width: 768px) {
  .bd-data { grid-template-columns: 1fr 1fr; gap: 30px; }
}
.bd-data__col { display: flex; flex-direction: column; gap: 28px; }
@media (min-width: 1200px) {
  .bd-data__col { gap: 34px; }
}
.bd-data__item { display: flex; flex-direction: column; gap: 6px; }
.bd-data dt { font: 400 18px/1.2 var(--font-inter); color: var(--t-medium); }
.bd-data dd { margin: 0; font: 500 22px/1.2 var(--font-inter); color: var(--t-bright); }
.bd-data dd a { color: inherit; text-decoration: underline; text-decoration-color: var(--t-muted); text-underline-offset: 4px; }
.bd-data dd a:hover { text-decoration-color: var(--accent-ink); }
.bd-llines { list-style: none; margin: 0; padding: 0; }
.bd-llines__item { margin-top: -2px; border-top: 2px solid var(--t-bright); border-bottom: 2px solid var(--t-bright); }
.bd-llines__item:first-child { margin-top: 0; }
.bd-llines__link { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 30px 0; color: var(--t-bright); text-decoration: none; overflow: hidden; }
.bd-llines__title { display: inline-flex; align-items: center; gap: 16px; font: 700 36px/1.2 var(--font-syne); letter-spacing: -0.6px; transition: transform var(--bd-medium) var(--bd-ease); }
@media (min-width: 768px) {
  .bd-llines__title { font-size: 50px; }
}
:lang(bg) .bd-llines__title { font-family: var(--font-unbounded); font-weight: 500; }
.bd-llines__note { margin-left: auto; font: 400 18px/1.4 var(--font-inter); color: var(--t-medium); }
@media (max-width: 767px) {
  .bd-llines__note { display: none; }
}
.bd-llines__icon { display: inline-flex; font-size: 30px; transition: transform var(--bd-medium) var(--bd-ease); }
.bd-llines__link:hover .bd-llines__title { transform: translateX(10px); }
.bd-llines__link:hover .bd-llines__icon { transform: rotate(45deg); }
.bd-llines__link:focus-visible { outline: 2px solid var(--accent-ink); outline-offset: 4px; }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .bd-llines__item { transition: opacity .3s ease; }
  .bd-llines:hover > .bd-llines__item:not(:hover) { opacity: .2; }
}
@media (prefers-reduced-motion: reduce) {
  .bd-llines__title, .bd-llines__icon { transition: none; }
}
.bd-divider { position: relative; margin: 0; height: 460px; border-radius: var(--radius-l); overflow: hidden; background: var(--base-tint); }
@media (min-width: 768px) {
  .bd-divider { height: 600px; border-radius: 50px; }
}
@media (min-width: 1200px) {
  .bd-divider { height: 760px; }
}
@media (min-width: 1600px) {
  .bd-divider { height: 930px; }
}
.bd-divider__img { display: block; width: 100%; height: 100%; object-fit: cover; }
@keyframes bd-parallax {from { transform: translateY(-16%); } to { transform: translateY(0); }}
.bd-divider video.bd-divider__img { background: var(--base); }
@media (max-width: 767px) {
  :lang(bg) .bd-stitle__title, .bd-stitle--bg .bd-stitle__title { font-size: min(44px, 8.2vw); overflow-wrap: normal; }
  :lang(bg) .bd-ihead__title { font-size: min(60px, 11.5vw); overflow-wrap: normal; hyphens: manual; }
  :lang(bg) .bd-llines__title { font-size: min(36px, 7vw); }
  .bd-llines__title { min-width: 0; overflow-wrap: anywhere; }
}

/* ---------- Page layout ---------- */
/* Page layout for the Brand Design Ltd. case study: only what the design-system components do not already give. */
.bd-bc { overflow-x: clip; font-family: var(--font-inter); color: var(--t-medium); background: var(--base); }
.bd-bc *, .bd-bc *::before, .bd-bc *::after { box-sizing: border-box; }
.bd-bc .bc-wrap { width: 100%; max-width: 1920px; margin: 0 auto; padding: 0 30px; }
@media (min-width: 768px) { .bd-bc .bc-wrap { padding: 0 60px; } }
@media (min-width: 1600px) { .bd-bc .bc-wrap { padding: 0 90px; } }
.bd-bc .bc-sec { padding-top: 110px; }
@media (min-width: 1200px) { .bd-bc .bc-sec { padding-top: 160px; } }
.bd-bc .bc-tight { padding-top: 60px; }
@media (min-width: 1200px) { .bd-bc .bc-tight { padding-top: 90px; } }
.bd-bc .bc-last { padding-bottom: 90px; }
@media (min-width: 1200px) { .bd-bc .bc-last { padding-bottom: 140px; } }

/* Hero: one column from the left edge (no narrow name column); the facts run across the full width. */
.bd-bc .bd-ihead__bottom > .bd-ihead__name { display: none; }
.bd-bc .bd-ihead__text { max-width: 820px; }
@media (min-width: 1200px) {
  .bd-bc .bd-ihead__top { grid-template-columns: minmax(0, 1fr); gap: 26px; }
  .bd-bc .bd-ihead__bottom { grid-template-columns: minmax(0, 1fr); }
  .bd-bc .bd-ihead__name { padding-top: 0; }
  .bd-bc .bd-data { grid-template-columns: repeat(4, minmax(0, 1fr)); margin-top: 54px; }
  .bd-bc .bd-data__col { display: contents; }
}
/* Hero: the two actions and the note under the facts. */
.bd-bc .bc-hero-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 24px; }
@media (min-width: 1200px) { .bd-bc .bc-hero-actions { flex-direction: row; align-items: center; gap: 40px; } }
.bd-bc .bc-hero-actions .bd-btngroup { flex: none; }
@media (min-width: 1200px) { .bd-bc .bc-hero-actions .bd-btngroup { flex-wrap: nowrap; } }
.bd-bc .bc-note { margin: 0; max-width: 460px; font: 400 16px/1.6 var(--font-inter); color: var(--t-muted); }
.bd-bc .bc-film { padding-top: 60px; }
@media (min-width: 1200px) { .bd-bc .bc-film { padding-top: 80px; } }
/* The film frames carry thin white bars at the sides; a slight zoom keeps them out of the crop. */
.bd-bc .bc-film .bd-divider__img, .bd-bc .bc-still .bd-divider__img { scale: 1.09; }

/* "In this case study": the chapter index. */
.bd-bc .bc-index-label { margin-bottom: 40px; }

/* A chapter: eyebrow and title across, then media left and text right (text first on phones). */
.bd-bc .bc-head { display: flex; flex-direction: column; gap: 26px; }
.bd-bc .bc-chapter { display: grid; grid-template-columns: minmax(0, 1fr); gap: 40px; margin-top: 60px; }
@media (min-width: 1200px) {
  .bd-bc .bc-chapter { grid-template-columns: repeat(12, minmax(0, 1fr)); grid-template-rows: auto 1fr; column-gap: 30px; row-gap: 0; margin-top: 80px; }
  .bd-bc .bc-chapter > .bc-text { grid-column: 7 / span 6; grid-row: 1 / span 2; }
  .bd-bc .bc-chapter > .bc-media, .bd-bc .bc-chapter > .bc-side { grid-column: 1 / span 5; grid-row: 1; align-self: start; }
}
.bd-bc .bc-text { display: flex; flex-direction: column; gap: 40px; }
.bd-bc .bc-media { margin: 0; }
.bd-bc .bc-media img { display: block; width: 100%; height: auto; border-radius: 26px; }
@media (max-width: 767px) { .bd-bc .bc-media img { border-radius: 16px; } }
.bd-bc .bc-lead { margin: 0; font: 400 25px/1.4 var(--font-inter); color: var(--t-bright); }
@media (min-width: 1600px) { .bd-bc .bc-lead { font-size: 30px; } }
@media (max-width: 767px) { .bd-bc .bc-lead { font-size: 20px; line-height: 1.5; } }
.bd-bc .bc-lead a, .bd-bc .bc-body a { color: var(--t-bright); text-decoration: underline; text-decoration-color: var(--t-muted); text-underline-offset: 3px; }
.bd-bc .bc-lead a:hover, .bd-bc .bc-body a:hover { color: var(--accent-ink); }
.bd-bc .bc-body { display: flex; flex-direction: column; gap: 20px; }
.bd-bc .bc-body p { margin: 0; font: 400 18px/1.6 var(--font-inter); color: var(--t-medium); }
.bd-bc .bc-actions { display: flex; flex-wrap: wrap; gap: 16px 20px; }

/* Brand chapter: identity and campaign side by side. */
.bd-bc .bc-pair { display: grid; grid-template-columns: minmax(0, 1fr); gap: 30px; }
@media (min-width: 768px) { .bd-bc .bc-pair { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.bd-bc .bc-fig { margin: 0; }
.bd-bc .bc-fig img { display: block; width: 100%; height: auto; border-radius: 26px; background: var(--base-tint); }
@media (max-width: 767px) { .bd-bc .bc-fig img { border-radius: 16px; } }
.bd-bc .bc-fig figcaption { margin-top: 14px; font: 400 14px/1.4 var(--font-inter); color: var(--t-muted); }

/* Research chapter: three equal figures. The figures are in the display face (as on the agentic commerce page). */
@media (min-width: 1200px) { .bd-bc .bc-stats .bd-stats__item { grid-column: span 4; } }
@media (min-width: 768px) { .bd-bc .bc-stats .bd-stats__item { height: 360px; } }
@media (min-width: 1600px) { .bd-bc .bc-stats .bd-stats__item { height: 440px; } }
.bd-bc .bd-stats__number { font-family: var(--font-unbounded); font-weight: 500; letter-spacing: -1px; }
@media (max-width: 767px) {
  .bd-bc .bc-stats .bd-stats__item { height: auto; }
  .bd-bc .bc-stats .bd-stats__card { gap: 26px; padding: 26px 30px 30px; }
  .bd-bc .bc-stats .bd-stats__card--end .bd-stats__counter { align-items: flex-start; }
  .bd-bc .bd-stats__number { font-size: min(52px, 12vw); }
}

/* Your project: the intro left, then the four steps across. */
.bd-bc .bc-intro { display: grid; grid-template-columns: minmax(0, 1fr); gap: 30px; margin-top: 60px; }
@media (min-width: 1200px) { .bd-bc .bc-intro { grid-template-columns: repeat(12, minmax(0, 1fr)); margin-top: 80px; } .bd-bc .bc-intro > * { grid-column: 1 / span 7; } .bd-bc .bc-intro > .bc-right { grid-column: 7 / span 6; } }

/* FAQ: title across, the questions under it at the full page width. */
.bd-bc .bc-under { margin-top: 60px; }
@media (min-width: 1200px) { .bd-bc .bc-under { margin-top: 80px; } }

/* Closing call to action (the design system's split promo, with two paragraphs). */
.bd-bc .bc-cta { padding: 40px 30px; border-radius: 26px; background: var(--base-tint); }
@media (min-width: 768px) { .bd-bc .bc-cta { padding: 60px; border-radius: 50px; } }
@media (min-width: 1200px) { .bd-bc .bc-cta { padding: 80px; } }
.bd-bc .bc-cta .bd-cta-split { grid-template-columns: minmax(0, 1fr); }
@media (min-width: 992px) { .bd-bc .bc-cta .bd-cta-split { grid-template-columns: minmax(0, 8fr) minmax(0, 4fr); } }
.bd-bc .bc-cta .bd-cta-split__media { background: transparent; border-radius: 0; }
.bd-bc .bc-cta .bd-cta-split__media img { max-width: 440px; margin: 0 auto; }
.bd-bc .bc-cta .bd-cta-split__text + .bd-cta-split__text { margin-top: -10px; }


/* Phones: buttons one step smaller so the longest caption fits the column. */
@media (max-width: 575px) { .bd-bc .bd-btn { max-width: 100%; font-size: 17px; padding-left: 18px; padding-right: 18px; } }
@media (max-width: 575px) {
  .bd-bc .bc-cta { padding: 40px 20px; }
  .bd-bc .bc-cta .bd-btn { font-size: 16px; padding-left: 16px; padding-right: 16px; }
}
/* The intro statement is longer than a usual manifest line: one step smaller. */
@media (max-width: 767px) { .bd-bc .bd-manifest__text { font-size: 22px; line-height: 1.5; } }
@media (min-width: 768px) and (max-width: 1599px) { .bd-bc .bd-manifest__text { font-size: 40px; line-height: 1.5; } }

/* Lines fill naturally and break where the line ends; the last two words of every heading and paragraph are joined
   with a no-break space in the markup, so nothing ends on a lone word. Hyphenated words stay whole. */
.bd-bc .bc-nw { white-space: nowrap; }
/* Section titles a step smaller so each sits in two or three full lines across the page. */
@media (min-width: 1200px) { .bd-bc .bd-stitle__title { font-size: 60px; } .bd-bc .bd-cta-split__title { font-size: 50px; } .bd-bc .bd-approach__title { padding: 0 0 0 30px; font-size: 26px; } }
@media (min-width: 1600px) { .bd-bc .bd-stitle__title { font-size: 70px; } .bd-bc .bd-cta-split__title { font-size: 60px; } }
@media (max-width: 767px) {
  .bd-bc .bd-stitle__title, .bd-bc .bd-cta-split__title { font-size: min(21px, 5.4vw); line-height: 1.3; letter-spacing: -0.03em; }
  .bd-bc .bc-cta { margin: 0 -14px; padding: 36px 16px; }
  .bd-bc .bd-approach__title { font-size: 22px; }
  .bd-bc .bd-timeline__title { font-size: 26px; }
}

/* ---------- Services applied to ourselves ---------- */
/* The contents: one card per service, its poster, a sentence and an arrow down to its chapter. */
.bd-bc .bc-svcs { display: grid; grid-template-columns: minmax(0, 1fr); gap: 20px; margin-top: 60px; }
@media (min-width: 1200px) { .bd-bc .bc-svcs { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 30px; } }
@media (min-width: 1200px) { .bd-bc .bc-svcs { margin-top: 80px; } }
.bd-bc .bc-svc { display: grid; grid-template-columns: 96px minmax(0, 1fr) 44px; align-items: center; gap: 16px; padding: 16px;
  border-radius: 16px; background: var(--base-tint); color: var(--t-medium); text-decoration: none; }
@media (min-width: 768px) { .bd-bc .bc-svc { grid-template-columns: 150px minmax(0, 1fr) 56px; gap: 26px; padding: 20px 26px 20px 20px; border-radius: 26px; } }
.bd-bc .bc-svc__media { display: flex; align-items: center; justify-content: center; aspect-ratio: 1; border-radius: 12px; background: var(--base); overflow: hidden; }
@media (min-width: 768px) { .bd-bc .bc-svc__media { border-radius: 16px; } }
.bd-bc .bc-svc__media img { display: block; width: 100%; height: 100%; object-fit: contain; scale: 1.12; transition: transform var(--bd-medium, .6s) var(--bd-ease, ease); }
.bd-bc .bc-svc__body { display: flex; flex-direction: column; gap: 8px; min-width: 0; }
.bd-bc .bc-svc__num { font: 500 14px/1 var(--font-inter); letter-spacing: .56px; color: var(--accent-ink); }
.bd-bc .bc-svc__name { font: 700 22px/1.15 var(--font-syne); letter-spacing: -0.4px; color: var(--t-bright); }
.bd-bc:lang(bg) .bc-svc__name { font-family: var(--font-unbounded); font-weight: 500; }
@media (min-width: 768px) { .bd-bc .bc-svc__name { font-size: 26px; } }
.bd-bc .bc-svc__text { font: 400 15px/1.5 var(--font-inter); color: var(--t-medium); }
@media (min-width: 768px) { .bd-bc .bc-svc__text { font-size: 16px; } }
.bd-bc .bc-svc__go { display: flex; align-items: center; justify-content: center; width: 44px; height: 44px; border: 2px solid var(--t-bright); border-radius: 50%; color: var(--t-bright);
  transition: background-color var(--bd-short, .3s) ease, color var(--bd-short, .3s) ease, border-color var(--bd-short, .3s) ease; }
@media (min-width: 768px) { .bd-bc .bc-svc__go { width: 56px; height: 56px; } }
.bd-bc .bc-svc__go svg { transition: transform var(--bd-short, .3s) var(--bd-ease, ease); }
.bd-bc .bc-svc:hover .bc-svc__go, .bd-bc .bc-svc:focus-visible .bc-svc__go { background: var(--accent); border-color: var(--accent); color: var(--on-accent, #161616); }
.bd-bc .bc-svc:hover .bc-svc__go svg { transform: translateY(3px); }
.bd-bc .bc-svc:hover .bc-svc__media img { transform: scale(1.05); }
.bd-bc .bc-svc:focus-visible { outline: 2px solid var(--accent-ink); outline-offset: 4px; }
@media (prefers-reduced-motion: reduce) { .bd-bc .bc-svc__media img, .bd-bc .bc-svc__go svg { transition: none; transform: none !important; } }

/* A chapter's poster: the service's 3D object, as on the service page. */
.bd-bc .bc-poster { display: flex; align-items: center; justify-content: center; }
.bd-bc .bc-poster img { width: 100%; max-width: 460px; border-radius: 0; background: transparent; }
@media (max-width: 1199px) { .bd-bc .bc-poster img { max-width: 320px; } }

/* A real report page next to the text. */
.bd-bc .bc-doc { margin: 0; max-width: 420px; }
.bd-bc .bc-doc img { display: block; width: 100%; height: auto; border-radius: 16px; border: 1px solid rgba(128, 128, 128, .25); }
.bd-bc .bc-doc figcaption { margin-top: 14px; font: 400 14px/1.5 var(--font-inter); color: var(--t-muted); }
.bd-bc .bc-doc figcaption a { color: var(--t-bright); }
.bd-bc .bc-doc figcaption a:hover { color: var(--accent-ink); }

/* Missing material: shown plainly so nobody mistakes it for final copy. */
.bd-bc .bc-ph { margin: 0; padding: 16px 20px; border: 2px dashed var(--accent-ink); border-radius: 16px; font: 400 16px/1.5 var(--font-inter); color: var(--accent-ink); }
.bd-bc .bc-ph--shot { display: flex; align-items: center; justify-content: center; min-height: 260px; text-align: center; }
@media (min-width: 1200px) { .bd-bc .bc-tight > .bc-ph--shot { min-height: 480px; } }
/* Machine-layer file names: a list, not headlines. */
.bd-bc .bc-files .bd-llines__title { font-size: 17px; letter-spacing: 0; }
@media (min-width: 768px) { .bd-bc .bc-files .bd-llines__title { font-size: 24px; } }
@media (min-width: 1200px) { .bd-bc .bc-files .bd-llines__title { font-size: 30px; } }
/* Phones: the poster runs across the top of the card as a banner, the name and the sentence get the full width. */
@media (max-width: 767px) {
  .bd-bc .bc-svc { grid-template-columns: minmax(0, 1fr); grid-template-areas: "media" "body"; row-gap: 18px; padding: 16px 16px 20px; }
  .bd-bc .bc-svc__media { grid-area: media; aspect-ratio: 16 / 9; }
  .bd-bc .bc-svc__media img { scale: 1; height: 92%; }
  .bd-bc .bc-svc__body { grid-area: body; }
  .bd-bc .bc-svc__go { grid-area: media; justify-self: end; align-self: start; margin: 10px; background: var(--base); }
}
/* The two audits: the real report page, its caption and the action stand where the poster would be. */
.bd-bc .bc-docside { display: flex; flex-direction: column; gap: 30px; }
.bd-bc .bc-docside .bc-doc { max-width: 460px; }
@media (max-width: 1199px) { .bd-bc .bc-docside { order: 2; } }
/* Agentic commerce: the three dates in the left column, beside the text. */
@media (min-width: 1200px) {
  .bd-bc .bc-tlside .bd-timeline__item { padding: 34px 0 38px; }
  .bd-bc .bc-tlside .bd-timeline__data { gap: 16px; }
  .bd-bc .bc-tlside .bd-timeline__title { font-size: 30px; }
}
@media (max-width: 1199px) { .bd-bc .bc-tlside { order: 2; } }
/* B2A Brand Signal: two platform screenshots in the left column, one under the other. */
.bd-bc .bc-shots { display: flex; flex-direction: column; gap: 30px; }
.bd-bc .bc-ph--frame { min-height: 0; aspect-ratio: 16 / 10; padding: 30px; }
@media (max-width: 1199px) { .bd-bc .bc-shots { order: 2; } }
.bd-bc .bc-tlside { display: flex; flex-direction: column; gap: 40px; }

/* ---------- Layout after Nikola's edits on the canvas ---------- */
/* Running text is justified from 576px up; phones keep a ragged right edge, where justification opens gaps. */
@media (min-width: 576px) { .bd-bc .bc-lead, .bd-bc .bc-body p, .bd-bc .bd-cta-split__text { text-align: justify; } }
/* Text chapters (the task, the result): the lead takes six columns, about 600px. */
@media (min-width: 1200px) {
  .bd-bc .bc-chapter--lead > .bc-side { grid-column: 1 / span 6; padding-right: 45px; }
  .bd-bc .bc-chapter--lead > .bc-text { grid-column: 7 / span 6; }
}
/* B2A Brand: the identity and the three campaign films take seven columns, the text five. */
@media (min-width: 1200px) {
  .bd-bc .bc-chapter--wide > .bc-side { grid-column: 1 / span 7; }
  .bd-bc .bc-chapter--wide > .bc-text { grid-column: 8 / span 5; }
}
.bd-bc .bc-brandside { display: flex; flex-direction: column; gap: 40px; }
.bd-bc .bc-vids { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.bd-bc .bc-vids video { display: block; width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 16px; background: #000; }
@media (max-width: 767px) { .bd-bc .bc-vids { gap: 8px; } .bd-bc .bc-vids video { border-radius: 10px; } }
@media (max-width: 1199px) { .bd-bc .bc-brandside { order: 2; } }
/* The audits: the action sits at the foot of the text column, level with the caption under the report. */
@media (min-width: 1200px) {
  .bd-bc .bc-chapter--end > .bc-side, .bd-bc .bc-chapter--end > .bc-text { grid-row: 1; align-self: stretch; }
  .bd-bc .bc-chapter--end > .bc-text > .bc-actions { margin-top: auto; }
}
/* B2A Brand Signal: the two platform screenshots. */
.bd-bc .bc-shot { margin: 0; }
.bd-bc .bc-shot img { display: block; width: 100%; height: auto; border-radius: 16px; border: 1px solid rgba(128, 128, 128, .25); }
/* Agentic commerce: the photo above the dates is square. */
.bd-bc .bc-ph--square { aspect-ratio: 1 / 1; }
/* Closing call to action: the crowned pawn stands on the bottom edge of the card, large. */
.bd-bc .bc-cta { overflow: hidden; padding-bottom: 0; }
.bd-bc .bc-cta .bd-cta-split { align-items: end; }
.bd-bc .bc-cta .bd-cta-split__content { padding-bottom: 40px; }
@media (min-width: 768px) { .bd-bc .bc-cta .bd-cta-split__content { padding-bottom: 60px; } }
@media (min-width: 1200px) { .bd-bc .bc-cta .bd-cta-split__content { padding-bottom: 80px; } }
@media (min-width: 992px) { .bd-bc .bc-cta .bd-cta-split { grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); } }
.bd-bc .bc-cta .bd-cta-split__media { overflow: visible; }
.bd-bc .bc-cta .bd-cta-split__media img { display: block; width: 140%; max-width: none; margin: 0 0 0 -20%; }
@media (max-width: 991px) { .bd-bc .bc-cta .bd-cta-split__media img { width: 100%; max-width: 420px; margin: 0 auto; } }
@media (min-width: 1200px) { .bd-bc .bc-cta .bd-cta-split__title { font-size: 44px; } }
@media (min-width: 1600px) { .bd-bc .bc-cta .bd-cta-split__title { font-size: 54px; } }
@media (min-width: 768px) and (max-width: 1199px) { .bd-bc .bc-cta .bd-cta-split__title { font-size: 40px; } }
/* Tablets: section titles a step down so they keep two or three words to a line. */
@media (min-width: 768px) and (max-width: 991px) { .bd-bc .bd-stitle__title { font-size: 36px; } }
@media (min-width: 992px) and (max-width: 1199px) { .bd-bc .bd-stitle__title { font-size: 44px; } }
/* Two card columns on narrower desktops: smaller poster and name so the names keep whole phrases. */
@media (min-width: 1200px) and (max-width: 1399px) {
  .bd-bc .bc-svc { grid-template-columns: 110px minmax(0, 1fr) 48px; gap: 18px; padding: 16px 20px 16px 16px; }
  .bd-bc .bc-svc__name { font-size: 22px; }
  .bd-bc .bc-svc__go { width: 48px; height: 48px; }
}

/* ---------- The live BG pages force Inter on p, span, a and div, and Unbounded on every heading
   (<style id="bd-bg-font">, all !important). These restore the faces the design uses. ---------- */
html body .bd-bc:lang(bg) .bc-svc__name, html body .bd-bc:lang(bg) .bd-llines__title,
html body .bd-bc .bd-stats__number { font-family: "Unbounded", sans-serif !important; }
html body .bd-bc .bd-timeline__title { font-family: "Inter", sans-serif !important; }