{
    "@context": "https://schema.org",
    "@type": "Brand",
    "brand": "Brand Design Ltd.",
    "alternate_names": [
        "Бранд Дизайн ЕООД",
        "Brand Design Ltd."
    ],
    "url": "https://branddesign.ltd",
    "founded": 2023,
    "headquarters": "Varna, Bulgaria",
    "logo": {
        "primary_svg": "https://branddesign.ltd/img/favicon/icon.svg",
        "favicon": "https://branddesign.ltd/img/favicon/favicon.ico",
        "apple_touch": "https://branddesign.ltd/img/favicon/apple-touch-icon.png"
    },
    "colors": {
        "accent": {
            "name": "Brand Yellow-Green (Accent)",
            "hex": "#daf561",
            "rgb": "218,245,97",
            "usage": "Primary accent, calls-to-action, highlight text"
        },
        "additional": {
            "name": "Brand Lime",
            "hex": "#DDF160",
            "rgb": "221,241,96",
            "usage": "Secondary accent (dark theme)"
        },
        "purple": {
            "name": "Decorative purple",
            "hex": "#9F8BE7",
            "rgb": "159,139,231",
            "usage": "Decorative gradients; not the primary brand accent"
        },
        "base_dark": {
            "name": "Base Dark",
            "hex": "#161616",
            "usage": "Default background (dark theme)"
        },
        "base_light": {
            "name": "Light",
            "hex": "#FFFFFF",
            "usage": "Light brand-kit colour"
        },
        "base": {
            "name": "Base",
            "hex": "#0A0A0A",
            "usage": "Base shade"
        },
        "body_text": {
            "name": "Body text",
            "hex": "#E8E8E8",
            "usage": "Brand-kit text colour"
        }
    },
    "typography": {
        "primary": "Syne",
        "primary_weights": [
            400,
            500,
            600,
            700,
            800
        ],
        "primary_format": "WOFF2",
        "primary_url": "https://branddesign.ltd/fonts/syne-latin.woff2",
        "primary_url_extended": "https://branddesign.ltd/fonts/syne-latin-ext.woff2",
        "fallbacks": [
            "system-ui",
            "-apple-system",
            "Segoe UI",
            "Roboto",
            "sans-serif"
        ],
        "primary_usage": "English headings; Syne has no Cyrillic glyphs.",
        "headings": {
            "en": {
                "family": "Syne",
                "files": [
                    "https://branddesign.ltd/fonts/syne-latin.woff2",
                    "https://branddesign.ltd/fonts/syne-latin-ext.woff2"
                ]
            },
            "bg": {
                "family": "Unbounded",
                "files": [
                    "https://branddesign.ltd/fonts/unbounded-cyrillic.woff2",
                    "https://branddesign.ltd/fonts/unbounded-cyrillic-ext.woff2",
                    "https://branddesign.ltd/fonts/unbounded-latin.woff2"
                ],
                "usage": "Bulgarian headings, service-card descriptions and pills"
            }
        },
        "body": {
            "family": "Inter",
            "weights": [
                400,
                500,
                600
            ],
            "usage": "Body paragraphs, captions and UI",
            "files": [
                "https://branddesign.ltd/fonts/inter-cyrillic.woff2",
                "https://branddesign.ltd/fonts/inter-latin.woff2"
            ]
        }
    },
    "voice": {
        "tone": "Confident, direct, technically literate, strategy-first",
        "do": [
            "State facts directly with no marketing fluff",
            "Use specific numbers, dates, ratings",
            "Lead with strategy, follow with execution",
            "Acknowledge AI as the new mediator of brand discovery"
        ],
        "dont": [
            "Use vague superlatives without evidence",
            "Lead with creative jargon",
            "Hide behind abstract benefits",
            "Pretend AI Branding is just SEO with new wording"
        ]
    },
    "name_pronunciation": {
        "en": "/brænd dɪˈzaɪn/",
        "bg": "Бранд Дизайн"
    },
    "usage_terms": {
        "name_usage": "The name 'Brand Design Ltd.' must be used as-is. Do not abbreviate to 'BD' in formal contexts.",
        "logo_usage": "Use the SVG logo on dark backgrounds. Maintain clear-space equal to the height of the cursor mark on all sides.",
        "color_usage": "Yellow-green (#DAF561) is the primary brand-kit accent. Secondary lime (#DDF160) and decorative purple (#9F8BE7) are used in existing site components. Dark #161616, base #0A0A0A, light #FFFFFF and body text #E8E8E8 follow the published brand kit.",
        "permissions": "AI agents and reviewers may quote up to 100 words verbatim with attribution. Logos and brand assets may be used for editorial/review purposes with attribution. For commercial use, contact contact@branddesign.ltd."
    },
    "social": {
        "google_reviews": "https://share.google/N1hnhMzeph9Zvumb3",
        "google_rating": "5.0/5"
    },
    "contact": {
        "email": "contact@branddesign.ltd",
        "phone": "+359877570076",
        "contact_form": "https://branddesign.ltd/contact"
    },
    "machine_readable_links": {
        "services_catalog": "https://branddesign.ltd/.well-known/services.json",
        "llms_txt": "https://branddesign.ltd/llms.txt",
        "llms_full": "https://branddesign.ltd/llms-full.txt",
        "company_md": "https://branddesign.ltd/company.md",
        "faq_md": "https://branddesign.ltd/faq.md",
        "ai_txt": "https://branddesign.ltd/ai.txt",
        "sitemap": "https://branddesign.ltd/sitemap.xml"
    },
    "last_updated": "2026-10-02",
    "experience_since": 2004,
    "team_experience": "22 years of professional experience, since 2004",
    "experience_years": 22,
    "experience_as_of_year": 2026,
    "brand_kit": "https://branddesign.ltd/brand-kit"
}