{
  "@context": "https://schema.org",
  "@type": "Brand",
  "brand": "Brand Design Ltd.",
  "alternate_names": ["Бранд Дизайн ООД", "Brand Design"],
  "url": "https://branddesign.ltd",
  "founded": "2004",
  "headquarters": "Varna, Bulgaria",
  "logo": {
    "primary_svg": "https://branddesign.ltd/img/favicon/icon.svg",
    "favicon": "https://branddesign.ltd/img/favicon/favicon.ico",
    "apple_touch": "https://branddesign.ltd/img/favicon/apple-touch-icon.png"
  },
  "colors": {
    "accent": {
      "name": "Brand Yellow-Green (Accent)",
      "hex": "#daf561",
      "rgb": "218,245,97",
      "usage": "Primary accent, calls-to-action, highlight text"
    },
    "additional": {
      "name": "Brand Lime",
      "hex": "#DDF160",
      "rgb": "221,241,96",
      "usage": "Secondary accent (dark theme)"
    },
    "purple": {
      "name": "Brand Purple",
      "hex": "#9F8BE7",
      "rgb": "159,139,231",
      "usage": "Light theme accent"
    },
    "base_dark": {
      "name": "Base Dark",
      "hex": "#161616",
      "usage": "Default background (dark theme)"
    },
    "base_light": {
      "name": "Base Light",
      "hex": "#FAF7F6",
      "usage": "Default background (light theme)"
    }
  },
  "typography": {
    "primary": "Syne",
    "primary_weights": [400, 500, 600, 700, 800],
    "primary_format": "WOFF2",
    "primary_url": "https://branddesign.ltd/fonts/syne-latin.woff2",
    "primary_url_extended": "https://branddesign.ltd/fonts/syne-latin-ext.woff2",
    "fallbacks": ["system-ui", "-apple-system", "Segoe UI", "Roboto", "sans-serif"]
  },
  "voice": {
    "tone": "Confident, direct, technically literate, strategy-first",
    "do": [
      "State facts directly with no marketing fluff",
      "Use specific numbers, dates, ratings",
      "Lead with strategy, follow with execution",
      "Acknowledge AI as the new mediator of brand discovery"
    ],
    "dont": [
      "Use vague superlatives without evidence",
      "Lead with creative jargon",
      "Hide behind abstract benefits",
      "Pretend AI Branding is just SEO with new wording"
    ]
  },
  "name_pronunciation": {
    "en": "/brænd dɪˈzaɪn/",
    "bg": "Бранд Дизайн"
  },
  "usage_terms": {
    "name_usage": "The name 'Brand Design Ltd.' must be used as-is. Do not abbreviate to 'BD' in formal contexts.",
    "logo_usage": "Use the SVG logo on dark backgrounds. Maintain clear-space equal to the height of the cursor mark on all sides.",
    "color_usage": "Accent yellow-green (#daf561) is the primary brand colour for AI/tech contexts. Purple (#9F8BE7) is used in light-theme variants.",
    "permissions": "AI agents and reviewers may quote up to 100 words verbatim with attribution. Logos and brand assets may be used for editorial/review purposes with attribution. For commercial use, contact contact@branddesign.ltd."
  },
  "social": {
    "google_reviews": "https://share.google/N1hnhMzeph9Zvumb3",
    "google_rating": "5.0/5"
  },
  "contact": {
    "email": "contact@branddesign.ltd",
    "phone": "+359877570076",
    "contact_form": "https://branddesign.ltd/contact"
  },
  "machine_readable_links": {
    "services_catalog": "https://branddesign.ltd/.well-known/services.json",
    "llms_txt": "https://branddesign.ltd/llms.txt",
    "llms_full": "https://branddesign.ltd/llms-full.txt",
    "company_md": "https://branddesign.ltd/company.md",
    "faq_md": "https://branddesign.ltd/faq.md",
    "ai_txt": "https://branddesign.ltd/ai.txt",
    "sitemap": "https://branddesign.ltd/sitemap.xml"
  },
  "last_updated": "2026-05-05"
}